Job Specifications
The Asana Marketing team is a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We are responsible for fueling business growth. We create campaigns, content, events and sales enablement to grow our business. We are a
As the Product Marketing Manager - Competitive Intelligence you will be pivotal in shaping our understanding of the competitive landscape and crafting strategies to ensure Asana remains a leader in the market. Your role involves collaborating closely with multiple stakeholders across product, marketing, and sales to enhance Asana's market position and competitive strategy.
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve:
Creating & evolving a framework for how we think about the market and prioritize competitors
Monitor & analyze the competitive landscape, including product offerings, pricing strategies, and marketing activities amongst our tier 1 competitors
Create and maintain competitive toolkits, battle cards, training content, and other sales enablement assets that highlight the company's unique selling points and competitive advantages
Enable sales teams to effectively position Asana against competitors through live trainings
Provide ongoing, ad hoc support for sales, marketing, and product stakeholders via large deal/strategic account support, enablement & training, time-boxed research & synthesis, and competitive teardowns.
Drive scaled comms regarding the competition & big compete news
Work closely with Analyst Relations on strategy and content for tier 1 inquiries, briefings, and RFIs and trust site strategy
Partner with Legal to develop & deploy a company-wide Competitive Intelligence Policy and approaches
About You
8-12 years of experience in competitive intelligence, product marketing, or a related role within a B2B tech environment.
Strong analytical skills and the ability to distill complex information into clear, actionable insights.
Exceptional written and verbal communication skills for various formats and audiences.
Insight into technology industry trends and the competitive landscape.
Proven project management skills to oversee multiple initiatives concurrently.
Experience building and maintaining relationships with cross-functional teams and stakeholders including marketing, sales and product teams
Curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them for enhanced productivity and decision-making.
A Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
Ability to travel as needed for events and stakeholder engagement.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
What We’ll Offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $182,000 - $207,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
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About the Company
Asana is the leading work management platform for human + AI coordination. Over 169,000 customers like Accenture, Amazon, Anthropic, Morningstar, and Suzuki rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity--turning plans into action with AI working alongside teams every step of the way. For more information, visit www.asana.com.
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