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PepsiCo

New Business Development Executive - London

On site

Reading, United kingdom

Full Time

10-12-2025

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Skills

Communication Sales Prospecting CRM Dynamism Marketing business development

Job Specifications

Overview

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

The Direct Sales Function provides the foundations for Pipers long term profitable growth, building awareness, developing new customer channels, acquiring customers and engendering lifelong customer loyalty. Our Field Sales team is one of the main factors of Pipers Direct success. The passion that our Business Development Executives have for our brand and the drive to achieve success is what increases our customer base and product sales across the country. The new business developer has responsibility for opening new customers. They do this through cold calling pre identified targets to sell the benefits of Pipers, its USP’s and services and converting 1st orders. They think strategically and identify, prospect and convert both independents and some group customers/key accounts, working commercially with the Field Sales Manager and collaboratively with all internal teams

Responsibilities

Achievement of daily, weekly and monthly new business productivity measures.
Achievement of 1st order targets, revenue & 3rd order retention targets
Identify, prospect and convert group customers
Develop and agree commercial trading agreements with key customers
Work proactively with the Field Sales Manager (FSM) and the TSE team to ensure key customers are retained and managed appropriately
Develop commercial terms with the FSM for key new business targets and key existing customers
Identify call targets and create daily, weekly call files for field visits
Set up prospects on CRM system and manage through to conversion
Pro-actively use the CRM to ensure communication across departments for new customer opportunities
Visit targets at their location to cold call and introduce Pipers crisps, selling the benefits and creating agreement for call back
Make call backs to close agreement for 1st order & convert prospects to customers.
Administrate 1st order within CRM system and customer account system (NAV) and hand over to TSE with full information pack
Organise time to allow sufficient time for planning, prospecting, follow up and administration.
Monitor and communicate competitor and wholesale activity working across internal departments as required.
Attend customer trade shows as required to drive brand awareness and gain new opportunities for conversion
Implement new marketing initiatives and feedback on results as required

Qualifications

Team player
Able to work on own initiative
Professionally confident
Target Driven
Proactive
Able to work under pressure
Strong communication skills
Structured & logical thinker
Strong influencing skills
Drive & dynamism
Ability to develop commercial skills
Ability to work across several IT platforms (Word, Excel, PowerPoint, CRM, NAV)

Salary & Benefits

Competitive annual salary
Business car
Company mobile
Flexible benefits package (25 days holiday with the option to buy/sell more, company pension, discounted private health care)

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.

About the Company

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our ... Know more