Senior Marketing Analyst with Salesforce Data Cloud Experience

Skills

Job Specifications

Job Title : Senior Marketing Analyst with Salesforce Data Cloud Experience

Location : San Francisco, California, United States

Duration : 6+ Months

Job Description

Job Title: Data Analytics & Engineering - Marketing Data Scientist (stronger in data science/analytics/engineering with understanding of how Marketing functions)

Job Description: Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy (Marketing Data Scientist Marketing Data Engineer Behavior/Technical/final convo with manager)

About the Role

We are seeking a Senior Marketing Analyst with deep expertise in Salesforce Data Cloud and advanced SQL skills to join our Marketing Analytics team within Business Messaging Marketing. This role is critical to building and scaling our audience segmentation capabilities, enabling data-driven marketing campaigns that reach millions of customers. The ideal candidate will be hands-on in building audience signals, creating complex segments in Salesforce Data Cloud, and partnering with data engineers to develop robust data pipelines for marketing reporting and insights.

Key Responsibilities

Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC
Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems
Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs
Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing
Ensure data quality and troubleshoot data discrepancies across audience and reporting systems
Translate business requirements into technical audience definitions and partner with campaign managers on complex builds

Required Qualifications

7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role
Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records)
Hands-on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows
Experience building audience signals and audience segments for marketing campaigns
Proven experience partnering with Data Engineers to build and maintain data pipelines
Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards
Proficiency in data visualization tools such as Tableau, Hive, or similar
Advanced Google Sheets/Excel skills
Basic Python skills for automation and API utilization
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders

Must Have Skills:

Marketing team - leveraging internal customer data
Large data set piece - experience
Need Analyst to help group/map audiences to inform decisions - SQL and python mapping logic
build audience segments within data cloud
translating super complex ideas - working with XFN and communicating
MARKETING AND ANALYTICS (HIVE, unidash or something simliar)

Good To Have Skills:

Sales, Marketing, Ideal- Salesforce + Data Science who has Marketing experience

Preferred Qualifications

Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows
Familiarity with CRM data structures and account-level data models
Background in B2B marketing analytics

About the Company

Founded in 2003 to solve mission-critical development and maintenance problems, Tekskills Inc. has steadily grown into a multi-service, multi-product entity. We are a global solutions-driven technology consulting and development company partnering with clients in their digital transformation journey across North America, Europe, APAC and the Middle East. Headquartered in the US, our global staff of 1000+ experts leverage their unmatched experience to efficiently deliver innovative projects in core IT solution development, ... Know more

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