Job Specifications
Senior Brand Manager (FMCG Food)
Greater London (Hybrid role: 3 days a week in the office)
Up to £65, 000 + benefits + bonus & great perks
Ready to take ownership of a brand at a pivotal growth stage? This is an exciting opportunity to join an ambitious, fast-growing consumer business as a Senior Brand Manager. You’ll combine the strategic rigour of FMCG brand building with the pace and creativity of a startup environment, shaping how the brand shows up across digital and retail channels.
You’ll play a central role in refining brand positioning, driving awareness and conversion, and laying the foundations for scalable retail growth. This role offers real ownership, cross-functional exposure, and the opportunity to deliver measurable commercial impact.
What you’ll be doing:
Owning and delivering brand plans aligned them to wider business growth objectives.
Refining brand positioning, tone of voice, and messaging to resonate with target consumers.
Leading the innovation pipeline, supporting the development and launch of emerging brands.
Driving digital-first brand growth across social, content, influencers, paid media, CRM, and eCommerce.
Using performance data and consumer insights to optimise campaigns and improve ROI.
Preparing the brand for retail expansion, ensuring packaging, pricing, and promotions meet retailer and shopper expectations.
Supporting launches into new channels including grocery, convenience, and DTC.
Managing external agencies to deliver impactful, on-brand creative and campaigns.
Owning the budget and tracking performance against agreed KPIs.
Line managing and developing one direct report.
Key criteria we are looking for:
3+ years’ experience in brand management, ideally within FMCG and/or startup or SME environments.
Proven track record of building or scaling brands digitally, driving measurable growth and engagement.
Experience launching products into retail and eCommerce channels.
Strong understanding of consumer insight, digital marketing, and retail dynamics.
Strategic thinker with a hands-on, execution-focused mindset.
Data-driven with strong analytical and commercial acumen.
Creative, entrepreneurial, and comfortable operating in ambiguity.
Confident communicator with strong stakeholder and people-management skills.
Why you’ll love this role and company:
High-impact role with real ownership of brand growth and direction.
Opportunity to shape a brand at a key stage of its journey.
Fast-paced, collaborative environment with exposure across the business.
Clear scope for personal development and progression as the business scales.
This is more than a traditional brand role – it’s a chance to build, shape, and scale a brand with ambition. If you’re commercially minded, creatively driven, and ready to make your mark, we’d love to hear from you!
Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com or call us on 0207 042 3800.
By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies.
The Lime Talent team always review and process job applications swiftly. However, due to the high volume of CVs that we receive online, we regrettably are not always able to respond to every applicant individually. If you've not heard from us within 5 working days, unfortunately on this occasion your application has not been successful.
Lime Talent Ltd is acting as an Employment Agency in relation to this vacancy.
About the Company
Lime Talent is an international search firm focused on the recruitment of roles within the consumer goods industry. If your company operates in consumer goods, we can help you find the very best people in the market for your role. Based in Wimbledon, London, we find high quality candidates for roles across the UK and internationally. Focused purely on the consumer goods market, our proven process of delivery means we can cut through faster than traditional search firms whilst being just as thorough.
Established in 2013 we a...
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