Job Specifications
Working at Caplugs, you’ll find a team-oriented environment working to deliver best-in-class products and service to more than 24,000 customers around the world. Our customers trust us with their product production needs day after day, and that trust starts with our most critical asset – our people. We work to identify and develop talent, continuously focusing on innovation, learning and improvement to deliver on our promise to be the product protection partner our customers need to solve their challenges. Are you ready to be a part of our team?
CANDIDATE MUST ALREADY LIVE IN BUFFALO, NY
SUMMARY: This internship is designed to give applicants exposure to real-world marketing activities as part of working with an international B2B manufacturer. Caplugs is a great training ground for marketing students, offering challenges and opportunities for interns to gain a thorough understanding of all facets of marketing for a large, global organization.
This position is intended to have a greater focus on product management marketing efforts, including market research, data scrubbing, lead qualification, collateral development, support of product enrichments, and competitive benchmarking. However, candidates may also be asked to assist with other traditional and ancillary marketing department duties, including marketing communications and other strategies and tactics providing opportunities to develop a more robust understanding and exposure to the various marketing functions in a business-to-business industry.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Aid in market and product line research supporting market sizing efforts, new product development, competitive benchmarking and key player landscaping, positioning, and pricing.
Assist in lead generation and prospecting qualification efforts for new and existing customers through online research.
Support ad hoc analyses of product line performance metrics.
Ultimately gain a better understanding of Caplugs to clearly communicate the values, features and benefits of the brand – and determine if marketing is a good career fit for you.
QUALIFICATIONS:
Proficiency in Microsoft Suite, especially Excel, Word and PowerPoint.
Familiarity with AI/ChatGPT etc.., e-commerce, business key performance indicators, and product level marketing concepts a plus.
EDUCATION and/or EXPERIENCE:
Current college junior, senior, graduate student or recent graduate in a marketing or business program or pursuing a business or marketing minor.
It is up to the student to facilitate paperwork should they desire credit.
Available a minimum of 12 hours up to a maximum of 28 hours per week or as specified should course credit be desired.
Professional attitude, good work ethic and desire to learn and contribute no matter the task.
Job Types: Part-time, Internship
Application Question(s):
Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
Experience:
product management marketing: 1 year (Preferred)
B2B marketing: 1 year (Preferred)
Market & product line research: 1 year (Preferred)
Ability to Commute:
Buffalo, NY 14207 (Required)
About the Company
Founded in 1948 in Buffalo, N.Y., Caplugs is the leader in custom molded components, masking solutions and product protection. With 13 manufacturing facilities and a large team of in-field sales managers across the globe, we provide the personalized service, range of capabilities, wide variety of catalog parts, manufacturing expertise and scalable infrastructure to be your trusted partner.
Caplugs has more engineers on staff, processes for creative solutions and molding experts for reliable quality. Plus, facilities and res...
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