Job Specifications
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Job Title: Associate Manager, Social and Digital Sponsor Marketing
Department: Marketing
Reports to: Manager, Social Media
Collaboration
Daily collaboration across the Integrated Marketing Team, Corporate Partnerships department and sponsor account teams, Marketing Operations and Creative.
Team Overview
Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth and engagement. Considering the full marketing mix with a spotlight on digital and social, the integrated marketing team is responsible for developing and executing detailed marketing plans, including a wide-range of sponsored programming and assets. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans and integrate commercial drivers to support the brand and business.
Position Summary
The Associate Manager, Social and Digital Sponsor Marketing serves as the central marketer and integrator for corporate partnerships digital and social media initiatives. This integrated marketing role is [LL1] responsible for organizing the end-to-end planning, coordination, execution and delivery of high-priority sponsor digital and social content across the organization. This role coordinates multi-department workflows and integration spanning calendars, reviews, approvals, reporting, and cross-functional communication to ensure social and digital content is strategic, on-brand, right for the sponsor, and delivered on time.
This role will ensure sponsor content is thoughtfully planned, strategically aligned, and executed at a high level.
The ideal candidate is a highly organized marketer with an understanding of the social media space and how digital platforms can be used across sponsor marketing. This role requires exceptional organization skills, an understanding of and appreciation for the commercial business that drives revenue, and confidence and attention to detail to guide internal teams and sponsors through brand-right content, dynamic timelines and layered approvals.
This role is not a social content creation position.***
Essential Functions
Digital and Social Marketing Sponsor Planning
Serve as the primary marketing point of contact for sponsor-related social and digital programming, assisting in ideation and development of sponsor marketing assets
Drive value to corporate partners by building series that adhere to social and digital best practices, balancing optimized performance and sponsor needs
Integrate Corporate Partnership content into the broader social strategy, ensuring partner posts align with team priorities, fan sentiment, and organic content priorities
Ensure contractual deliverables are translated into clear, executable social plans
Educate account teams on platform best practices, performance benchmarks, Lakers brand standards, and social-first storytelling
Day-to-Day Social and Digital Execution for Sponsor Programs
Coordinate and implement daily sponsor marketing content, owning sponsored content calendar, timelines, asset tracking, approvals and publishing[LL3]
Submit, prioritize and track social and digital sponsor requests on Wrike and across various trackers, ensuring clear documentation and status
Manage and track multi-layer approval workflows
Write copy and schedule sponsored content across social platforms, adhering to Lakers brand voice and sponsor requirements
Deliver monthly recap reporting across organic and partnership social performance, flagging trends, learnings, and opportunities to improve results
Own various administrative tasks related to social account management (e.g., inventory, security)
Assist with sponsor shoots, events and game-day content, as directed
Responsibilities subject to change based on organizational needs and direction from management.
Education
Bachelor’s degree in marketing, advertising, communications, or related field; advanced or continuing education preferred
Previous Experience
Minimum 2-4 years in marketing with experience managing sponsor assets and programs
Proven marketing experience with multi-stakeholder campaigns with layered approvals in dynamic environments
Demonstrated ability to guide and persuade internal teams through digital marketing and social media best practices[LL4]
Knowledge and experience publishing on social media platforms (Meta, TikTok, YouTube, X, Snapchat and more)
Technology Capabilities
Project Management Software (Wrike, Jira, Trello)
Social and digital platform-native analytics and reporting tools
Microsoft Office (Excel, PowerPoint, Outlook, SharePoint)
Knowledge, Skills, Abilities
Understanding of brand sponsorship and digital marketing assets for corporate partners
Knowledge of social media platforms and how brands and sponsors integrate acros
About the Company
The Los Angeles Lakers are a professional basketball team located in Los Angeles, California. The Lakers are members of the National Basketball Association, playing in the Pacific Division of the Western Conference. The team originated in as the Minneapolis Lakers, moved to Los Angeles prior to the 1960 season. In their time in Los Angeles, the Lakers have called the Sports Arena, The Great Western Forum and STAPLES Center home. On the court, the Lakers have won 12 Championships in LA, in 1972, 1980, 1982, 1985, 1987, 1988, ...
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