Job Specifications
The Events & Hospitality Department oversees the strategic development, planning and execution of hundreds of events for Major League Soccer and Soccer United Marketing each year, including marquee events like MLS All-Star Week, MLS Cup, MLS NEXT tournament events, Leagues Cup, the Mexican National Team U.S. Tour, Concacaf tournaments, MLS Rivalry Week, Michelob Ultra Campeones Cup, and dozens of other SUM/international property events. Annually, the Events Team also manages cross-departmental initiatives including hospitality/B2B programming, press announcements, department/executive meetings, competition events and other strategic projects for the Enterprise.
The Director, Events will lead the strategy, planning, and execution of MLS public-facing and internal events, overseeing a team of three Event producers. This individual will drive innovation and consistency across all fan engagement experiences, commercial partner activations, and marquee league events, ensuring seamless execution that reflects the MLS brand. The Director will partner closely with internal departments, external agencies, and vendors to deliver high-impact events while managing budgets, processes, and team development.
Responsibilities
Lead, manage, and mentor a team of three Event producers, providing strategic direction, coaching, and professional development
Lead the planning of MLS All-Star and MLS Cup aligning internal stakeholders through goal setting, development, and delivery phases
Oversee the planning and execution of all public-facing MLS/SUM events (e.g., fan festivals, interactive experiences, media events), ensuring operational excellence and strong brand alignment
Drive programming development across existing and new MLS events, with focus on commercial partner activations, fan engagement, and social responsibility initiatives
Manage event budgets across the event portfolio, including forecasting, reconciliation, and cost-efficiency strategies
Establish and oversee event processes, tools, and documentation (timelines, key planning tools, event overviews, and executive-level recaps)
Build and manage relationships with agencies and vendors; lead RFP processes, contract negotiations, and oversight of deliverables
Serve as the primary cross-departmental liaison, ensuring clear communication, alignment on deliverables, and effective internal/external communications planning
Oversee site visits, planning meetings, and onsite event leadership to ensure flawless execution
Provide senior-level support for the Events department in the planning and execution of large-scale MLS events
Additional Responsibilities
Additional responsibilities as assigned
Qualifications
Bachelor’s Degree required
8+ years of event management experience, including large-scale public or sporting events
Minimum 3 years directly supervising / managing full-time employee(s)
Required Skills
Proven leadership experience managing and developing high-performing teams
Strong background in event operations, budgeting, vendor/agency management, and contract negotiation
Experience integrating brand and partner activations into large event environments
Strong communication and collaboration skills, with proven ability to work across departments and with external partners
Ability to identify, apply, and innovate around best-in-class event strategies and industry trends
Proven success managing multiple event workstreams and overseeing simultaneous large-scale events:
Exceptional project management, organizational skills, and attention to detail
Expertise in developing and managing event budgets, including forecasting, tracking, and reconciliation
Strong experience negotiating, contracting, and managing vendors and agencies, including payment processes
Demonstrated success in enhancing execution plans for annual or recurring events, including driving revenue and attendance growth, optimizing production processes, and elevating overall experiential satisfaction
Ability to effectively “manage up” with senior leadership through superior written and verbal communication, executive-ready presentations, and performance under strict deadlines and high-pressure situations
Skilled at collaborating with diverse personalities and building strong cross-functional relationships
Proven experience mentoring and managing employees, fostering growth and accountability
Willingness to travel extensively (6–10 days for marquee events) and work long hours, including weekends, during events and peak periods
Strong decision-making and problem-solving skills, with the ability to navigate complex, fast-paced environments
Desired Skills
Knowledge of the sport of soccer
Experience working on a top-tier big event planning team (e.g. Super Bowl, Final Four, Grammy’s, etc.)
Experience managing a cross-functional team of at least 5-10 people from varied disciplines
Total Rewards
Major League Soccer offers a competitive starting base salary of $115,000 - $140,000, based on individual q