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Uber

Senior Software Engineer, Ads

On site

Toronto, Canada

Senior

Full Time

02-02-2026

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Skills

Communication Leadership Java Go Monitoring Negotiation A/B Testing Architecture Programming Marketing Data Science Artificial Intelligence Digital Marketing

Job Specifications

About The Role

Uber Advertising is building a new generation of display & video ads that help brands grow on Uber's marketplace, and this role sits at the core of that effort.

The Ads team at Uber is dedicated to creating world class advertising systems that strike the right balance between advertiser performance and exceptional shopper experience. We own the critical ad supply and serving layers across Uber's global marketplace. Our mission is to scale Uber's ad footprint by optimizing & expanding supply for existing formats and building the next generation of engaging ad experiences.

Our team is looking for a highly motivated software engineer to contribute to this mission. Your contributions will directly impact a rapidly growing business unit reaching millions of customers worldwide.

What the Candidate Will Do ----
Own: Lead the development of robust features to optimize & increase Ad supply. Own the solution from initial design to production deployment and monitoring.
Influence: Contribute to the technical roadmap of the Ads ecosystem, ensuring our architecture remains flexible enough to support emerging surfaces like Grocery, Retail, Rides and other new verticals.
Lead: Mentor and guide peers & junior engineers, providing constructive technical leadership + encouraging a collaborative and growth-oriented team environment.
Elevate: Conduct thorough design & code reviews ensuring high quality and elevating standards.
Basic Qualifications ----
Proficient in modern programming languages, such as Go or Java.
Familiar with A/B testing and experimentation.
Demonstrated experience in setting the technical directions for projects, making architectural decisions and influencing cross-functional teams.
Experience collaborating with cross-functional teams including ad operations, product, data science, and engineering to drive improvement and innovation in ad capabilities.
Excellent communication, negotiation, and relationship-building skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Preferred Qualifications ----
Experience supporting and mentoring other engineers, while fostering a collaborative, inclusive team culture.
Knowledge of the ad tech landscape, programmatic advertising, and digital marketing trends.
Experience building and integrating with ad technologies. In-depth understanding of programmatic advertising.
Experience in leveraging data and ML-driven insights to maximize outcomes.
Working knowledge of ML/AI/GenAI techniques and an ability to apply them to Engineering and product processes such as ad insertion, targeting, or quality.

For Canada-based roles: Uber may use artificial intelligence (AI) tools to support parts of our recruiting process; however, Uber employees make the ultimate selection and hiring decisions. This advertisement relates to a current, existing vacancy.

For Canada-based roles: The base salary range for this role is CAD$173,000 per year - CAD$192,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits., For Canada-based roles: The base salary range for this role is CAD$173,000 per year - CAD$192,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.

About the Company

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Ube... Know more