Job Specifications
Job Description
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Carat is an important part of our world-class offering - an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.
We’re hiring for a Client Director to join us on a 12 month fixed term contact to join our Carat team in London working on The Co-op account.
The Co-op is the UKs fifth biggest food retailer, the #1 convenience grocer and is a retailer with a difference. It is owned by its members, not its shareholders, making it the world’s biggest co-operative. Portions of Co-op purchases go back into the community and members have the chance to choose which community they want to benefit from this investment. Members also benefit from preferential pricing in store, making the Co-op a truly community and member focused organisation. Every year, the Co-op pays out this money to local community causes, with thousands of causes benefiting from a share of tens of millions of pounds.
The Co-op is a recognised leader for their community-led projects, and this - along with market leading sustainability commitments - is a huge focus for the business. The ongoing growth and evolution of their Membership proposition means that we’re tasked, not only with building the brand, but driving instore and online purchase as well as new member acquisition, activation and retention. The client is looking for brilliant collaborators and for us to be the drivers in landing these messages across the paid, owned and earned ecosystem. You’ll work closely with various agencies to deliver strategic communications planning and will have the opportunity to work on a client that not only has a healthy budget but does good in local communities too.
Purpose of the Role
As Client Director you’ll work across the Food part of the business, covering National, Live & Local, Membership & Ecom as well as collaborating with the planning leads across all other business units (such as Legal Services, Insurance and Funeralcare) to ensure we’re truly planning and behaving as “One Co-op”. You’ll build trusted and productive relationships with senior client stakeholders and respond strategically to challenges to our media recommendations when needed.
You will also support the Client Managing Partner in managing the commercials of the account, including staff utilisation, project pipeline development, sales conversion, budget forecasting & reporting, and financial management. They will be responsible for supporting the overall growth plan for the Co-op business at dentsu.
Key Responsibilities
Manage and oversee planning and media delivery at annual, quarterly and campaign cadences – ensuring that key planning principles are communicated and delivered against, while being able to adapt and respond to changing business and market dynamics.
Lead strategic direction for your clients by working with the strategy/planning partner, client account directors and digital specialists.
Set the agenda for the media Test & Learn plan & Innovation Roadmap, and work with the comms and activation teams to ensure that the plan is successfully rolled out.
Consult on a local basis and work with global counterparts on digital transformation.
Instil and maintain processes that deliver operational excellence for the account including management of forecasting documents, annual planning laydowns, financial management (invoicing and debt clearance), mid/end of year reviews and PRF Metrics.
Working with the Client/Managing Partner to devise and implement TRR/Service Review action plans.
Qualifications + Skills
Experience across both Brand and Performance marketing with solid experience across the full media channel mix is essential. Grocery retail experience would be ideal but is not compulsory.
Able to generate brilliant insights from data and apply them across our strategy & planning.
Ambitious, self-starting planner who can work autonomously on projects if needed but also enjoys working within a team with a strong, collaborative working ethos.
Strong team management experience; can effectively manage a team (including client account director, digital account director, account managers and account executives