Job Specifications
We're looking for a Web Marketing Executive to deliver website campaigns that drive supporter engagement and action. You'll work across central teams, regions and with third parties to deliver high-quality marketing activity - particularly digital assets, web merchandising, and marketing campaigns. You'll work to deliver at scale, ensuring consistency with brand, audience and performance objectives.
This is a fixed term contract due to end when the previous employee returns from maternity leave.
What It's Like To Work Here
Reporting into the Senior Marketing Manager (Owned), you'll be part of the newly formed Owned Channels team, which leads for the development and delivery of owned marketing strategies in the National Trust. The Owned Channels team sits within the wider Performance Marketing team, which also includes the Paid Marketing team and the Web & Digital team.
Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You’ll be required to work at a National Trust location for 40-60% of your working week. This will be discussed in more detail at interview.
What You'll Be Doing
As a specialist in web marketing, you’ll build and maintain campaign landing pages, banner assets and other web content. You’ll support campaign delivery, working with regional marketers, partners and affiliates to align local activity with national messaging and assets. Although your main remit will be website marketing, you’ll be able to help build, test and schedule emails using our CRM and email tools where needed.
You’ll have an eye for detail, ensuring that all content and communications follow brand guidelines, tone of voice and accessibility requirements, and you’ll be used to working with data and insight to improve how we deliver and refine future activity.
Who We're Looking For
Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:
Understanding of digital marketing content delivery in a campaign environment
Experience delivering digital marketing activity, especially web content
Familiarity with CRM systems and CMS platforms
Confidence in using web tools to build and publish content
Awareness of digital marketing metrics and performance tracking, especially on websites
Excellent co-ordination and time management skills
Additional Criteria For All Other Applicants
Experience working with stakeholders to align content and execution
Experience using digital marketing platforms e.g Bloomreach, Salesforce
Evidence of using testing and performance insight to improve campaign outcomes
Knowledge of brand and accessibility principals in digital marketing
The package
The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
Substantial pension scheme of up to 10% basic salary
Free entry to National Trust places for you, a guest and your children (under 18)
Rental deposit loan scheme
Season ticket loan
EV car lease scheme
Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
Flexible working whenever possible
Employee assistance programme
Free parking at most Trust places