Job Specifications
Internal Job Title: Senior Advertising and Partnerships Executive
Please note: This is an 18 month fixed term contract.
Are you on board?
We're looking for a commercially savvy Senior Advertising & Partnerships Executive to join our fast-paced team at LNER. This is a key role within the Advertising and Partnerships function, supporting the delivery of high-impact campaigns across digital channels and engaging brand partnerships.
Reporting to the Digital Campaign Manager and working closely with the Brand Partnerships Lead, you'll lead or support the development and execution of digital advertising that tackles core business challenges, boosting customer journeys and revenue. You'll be hands-on with digital advertising within multi-channel campaigns, performance marketing and creative development. You'll also support in the delivery of brand partnership activity, including taking the lead on some of our high-profile collaborations with Destination Marketing Organisations.
You'll manage day-to-day relationships with our agency partners, oversee campaign planning and delivery, and apply strong creative judgement and digital media understanding to ensure our campaigns are both effective and on-brand. With a sharp eye on ROI, you'll also support performance tracking and budget management, including raising POs and monitoring spend.
Why LNER?
We go beyond. For everyone. Our vision is to be the most loved, progressive and responsible way to travel for generations to come. Now we're looking for the people who can deliver this, every day.
Since we took over on the East Coast mainline, we've been changing the face of rail travel. Our new Azuma train has brought faster journey times, more space and greater reliability. Our exciting plans to embrace new ideas, experiences, backgrounds and ambitions make this the ideal time to join.
Bringing passion. Being bold. Always caring. Owning it. They're the values that make us LNER.
Within this role you'll also be involved in:
Lead and support the delivery of advertising campaigns, from brief to post-campaign reporting.
Manage day-to-day campaign development, coordinating stakeholders and applying feedback to ensure smooth execution.
Identify tactical opportunities that resonate with audiences and drive business value.
Select and manage the right mix of marketing channels to meet campaign objectives, working across predominantly digital but also offline platforms.
Build strong relationships with creative and media agencies, ensuring high-quality output and efficient use of budgets.
Monitor campaign performance against KPIs, optimising in-flight activity and applying learnings for continuous improvement.
Ensure all campaigns align with brand vision and tone of voice, maintaining consistency across channels.
Oversee advertising budget administration, including PO tracking, reporting, and finance coordination.
Use customer insights, data, and trends to inform campaign planning and ensure compliance with Advertising Standards.
Support the Brand Partnerships Lead on key initiatives, including asset creation and event delivery.
Take the lead in the planning and delivery of some of our brand partnerships, including activity with Destination Marketing Organisations.
Collaborate with internal teams and external partners across various levels and functions.
About you:
You know what great digital advertising looks like and have the creative flair to make it impactful, engaging, and on-brand.
A proactive self-starter, you take ownership of your work and consistently deliver against deadlines, budgets, and targets.
A confident communicator and collaborator, you build strong relationships with agencies, suppliers, and stakeholders at all levels.
Detail-oriented and organised, you manage multiple projects with precision and efficiency.
You bring excellent written and verbal communication skills, offering clear direction and constructive feedback across teams.
Analytical and commercially minded, you focus activity where it drives the greatest business impact—serving the right message to the right audience at the right time.
Calm under pressure, you solve problems with clarity and confidence, even when faced with complex challenges.
Results-driven, you set SMART goals, measure performance, and continuously improve through insight and learning.
Skills & experience:
Demonstratable experience in campaign or marketing roles, ideally within transport, retail, or service sectors.
Strong grasp of digital advertising, emerging trends, and marketing analytics tools (e.g., Google Analytics, YouGov Brand Tracking).
Proven project management and multitasking ability, with immaculate attention to detail.
Commercially minded, with a focus on driving results and ROI from marketing activity.
Creative thinker with a strong balance of flair, analysis, and strategic judgement.
Motivated team player who thrives in cross-functional environments and takes ownership to deliver efficiently.
Experience m