Job Specifications
About The Company
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
We’re looking for an exceptional VP of International to own Cleo’s growth and commercial performance in our home market. You’ll be responsible for driving user and revenue growth, deepening product-market fit, and shaping the UK strategy across marketing, partnerships, and product. This is a hands-on leadership role with a broad remit: you’ll operate like a GM while partnering with central Growth, Product, and Lending to build Cleo in the UK.
Key Responsibilities
Own international strategy and performance
Own Cleo’s strategy and results across all non-US markets.
Own the trade-off between impact and effort for every new county
Be accountable for international-level KPIs across user growth, engagement, revenue, and unit economics.
Set clear success criteria for markets at each stage: launch, early traction, and steady state.
Lead the UK and scale it further
Own the UK as Cleo’s most mature international market, driving continued growth and commercial performance.
Ensure the UK acts as a proving ground and blueprint for future international launches.
Lead new country launches
Own the full lifecycle of new market entry: market selection, business cases, GTM strategy, and launch execution.
Partner closely with Growth, Product, Data, Legal, and Lending to ensure launches are fast, compliant, and scalable.
Build repeatable launch playbooks to accelerate future expansion.
Get markets to steady state
Drive markets from launch through to sustainable product-market fit and contribution margin.
Make disciplined investment decisions based on performance, learning velocity, and unit economics.
Build and lead international teams
Hire and develop country leads / GMs as markets scale.
Decide when markets need local leadership versus centralised support.
Build a strong international operating rhythm and leadership bench.
Represent the international user
Ensure product and marketing feel locally relevant while remaining globally scalable.
Shape product priorities based on international user behaviour and insights.
Collaborate Globally
Represent international performance at the SLT level.
Partner closely with central Growth, Product, Lending, and Finance leaders to align priorities and share learnings across markets.
What We're Looking For
Experience owning international or multi-market GM-style responsibility in a high-growth consumer or fintech company.
Track record of scaling existing markets and launching new ones successfully.
Strong strategic judgment around market selection, sequencing, and capital allocation.
Comfortable operating with ambiguity and making high-conviction decisions.
Exceptional cross-functional leader and communicator.
Deeply data-driven, outcome-oriented, and pragmatic.
Motivated by Cleo’s mission and excited to build a global business beyond the US.
What do you get for all your hard work?
A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
Other Benefits
Company-wide performance reviews
About the Company
Cleo. Where AI meets money.
Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change.
Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer.
Our mission? To change the world's relationship with money.
Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances.
Usi...
Know more