Job Specifications
Marketing Operations Coordinator
Full-Time | £30,000–£34,000 depending on experience
Based in Windsor (in-person role, no remote working)
NO AGENCIES PLEASE
We are not considering agencies for this role. We are looking for an individual to be fully embedded in our team. Please do not apply as an agency as it will create confusion later down the line.
About Us
We’re Heidi Bakery — a growing independent bakery group with seven shops across the South East, with locations including Chelsea, Richmond, Windsor, Farnham, Haslemere and New Alresford.
Everything we sell is made from scratch by our team in Windsor and delivered fresh to our shops daily. We’re obsessed with making brilliant food and presenting it beautifully — and we care just as much about the experience around it: the energy in the shops, the service, the small details, and the community that builds around a great local bakery.
We’ve got a lively, hands-on culture. This is hospitality, so things move quickly and the best ideas come from being close to what’s actually happening — in the kitchen, at the counter, and with customers. If you like being part of a team that’s building something special (and you want to see your work out in the world every day), you’ll fit right in.
This is a chance to get involved in a really cool business at a stage where your contribution will genuinely matter.
The Role: Marketing Operations Coordinator
This is a hands-on role focused on CRM, campaign coordination and performance reporting.
You’ll work closely with our Content & Marketing Designer (who focuses on creative and content). You’ll keep campaigns organised, build and schedule customer communications, and help ensure marketing activity is measured and continually improved across multiple locations.
Because our products, promotions and customer experience change fast, this is an in-person role based in Windsor. You’ll be part of the central team, close to production, product development and the heartbeat of the business — not sat miles away trying to guess what’s going on.
Core Responsibilities
CRM & Customer Marketing
Manage day-to-day activity within our CRM platform (segmentation, lists, automations, loyalty campaigns)
Build and schedule email and SMS campaigns
Maintain customer databases and support good data hygiene
Support targeted offers and customer retention initiatives
Coordinate voucher codes and campaign tracking
Campaign Coordination
Maintain the central marketing calendar across all locations
Coordinate campaign rollouts between the central team and shops
Ensure stores have the right information and assets at the right time
Support marketing for new store openings and seasonal launches
Reporting & Performance
Produce weekly and monthly marketing performance updates
Track campaign performance, redemptions and ROI
Analyse customer behaviour data from POS and CRM systems
Highlight trends and opportunities for improvement
Project Management
Ad hoc marketing or business project management – we deploy some cool stuff and need people who like to manage things
Systems & Process
Document marketing processes so they’re repeatable and scalable
Improve workflows between marketing, operations and stores
Liaise with external agencies or software providers where needed
The Ideal Candidate
2–4 years’ experience in marketing, CRM, or marketing operations
Comfortable using email marketing platforms (Mailchimp, Klaviyo, HubSpot or similar)
Strong organisational skills and attention to detail
Confident with data (Excel/Google Sheets essential)
Able to manage multiple deadlines across multiple locations
Calm, structured and proactive
Interested in hospitality, retail or consumer brands
Bonus points for:
Multi-site retail or hospitality experience
Experience with loyalty schemes
Experience working in a growing, founder-led business
Working Location
This role is Windsor-based and in-person.
We believe Heidi works best when the team is close to the product, the kitchen, and each other. You’ll be working day-to-day with the central team, with regular touchpoints across the shops.
Some occasional early starts or weekend visits may be required around major launches or events.
What We Offer
£30,000–£34,000 depending on experience
Pension scheme
Staff discount and free food and barista coffee while on shift
The opportunity to help build marketing systems in a growing multi-site brand
Real responsibility from day one
About the Company
Heidi is a bakery coffeeshop group with seven branches and growing.
Based in Windsor with branches through Surrey, Berkshire, Hampshire and now London. We bake everything we sell from scratch – and serve it with great coffee.
We're on an ambitious growth path now that things have started moving again and are on the look out for good A3/E-style 1,000 - 2,000 sqft properties in the Western home counties.
Know more