Job Specifications
Job Title: Data Strategy Executive
Location: London (Southbank)
Working model: Hybrid
Salary: £27,000.00 - £30,000.00
About The Goat Agency:
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
About The Opportunity:
We are seeking a highly organised and detail-oriented Data Executive to join our central Data & Tech team. This is a foundational, entry-level role that serves as the backbone of our agency's data operations, ensuring the accuracy and integrity of the information that powers our insights and analytics.
As a Data Executive, you will be responsible for the end-to-end management of campaign data within our proprietary data ecosystem. You will manage the setup process, ensure data quality and provide crucial support to the wider agency. You will become an expert in our processes and platforms, guaranteeing that data flows seamlessly from initial brief to final report.
This role is perfect for a meticulous and proactive individual who is passionate about data and wants to build a career in data operations and management within a fast-paced, innovative environment.
Key Responsibilities:
Data Operations & Platform Management:
Manage the end-to-end data setup process for all campaigns, translating requirements from briefing forms into accurately configured campaign tracking documents.
Set up and maintain campaigns within our proprietary data platform (IBEX), ensuring all configurations align with our standard campaign models.
Manage all influencer data within the platform, including accurate tagging and profile maintenance using our data capture tools.
Support senior team members in making updates and enhancements to platform applications and reporting dashboards.
Data Integrity & Quality Assurance:
Act as a guardian of data quality, ensuring all information is accurately captured and maintained throughout the campaign lifecycle.
Be responsible for the timely and accurate import of campaign performance data from tracking documents into our central platform.
Proactively identify, troubleshoot and resolve inconsistencies or errors in campaign data to ensure the highest levels of data integrity.
Enforce data governance by ensuring all data inputs and tagging structures adhere to our established global processes.
Reporting & Analytics Support:
Utilise our business intelligence (BI) tool to build simple queries and dashboards to support the wider team's data needs.
Develop a foundational understanding of our key analytics applications, including the Benchmark Index, Performance Analyser and Deliverables Calculator.
Collaboration & Communication:
Communicate effectively with your line manager, providing regular updates on your workload, progress and any potential blockers.
Collaborate with teams across the agency to resolve action points and ensure smooth and efficient data workflows.
Work closely with your team members, building strong relationships and always looking for opportunities to provide support.
Role Requirements:
An exceptionally organised individual with a meticulous eye for detail.
A proactive problem-solver who views challenges as opportunities to learn and improve processes.
A reliable and accountable team player, committed to meeting deadlines and delivering high-quality work.
Excellent communication skills, with the ability to work effectively with various teams and stakeholders.
A strong desire to build a career in data operations, governance, or management.
Eager to learn, with the ability to quickly understand new processes, platforms and technical requirements.
Demonstrates professionalism, a positive attitude and a collaborative spirit in all interactions.
Proficiency with spreadsheets (e.g. Excel, Google Sheets), including basic formulas, is highly advantageous.
Company Culture and Benefits:
Regular social events and ongoing clubs
Provided MacBook laptop to work from
Flexi-hours
Remote/Hybrid Working
Health and wellbeing allowance once you’ve passed probation
Health Insurance after you’ve passed probation
Life Insurance Policy
25 Days Holiday plus bank holidays, accruing up to 30 days based on
About the Company
Goat is a global, award-winning social media and influencer marketing agency.
Since 2015, we've worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages.
In 2019, we were named Europe's Fastest Growing Agency by Adweek, and have been shortlisted for Social Media Agency of the Year at the 2022, 2023 and 2024 Campaign Agency Awards.
In 2023 WPP acquired the Goat business. We are now the only truly scaled influencer solution...
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