Skills

Communication Tableau SQL Data Visualization Decision-making power bi Marketing Analytics

Job Specifications

Freelance Marketing Data Analyst - For our client

As a Freelance Marketing Data Analyst, you will play a key role within your cluster, working closely with other performance analysts across Run & Change activities. You will help build a strong performance-driven culture, enabling smarter decisions through data, insights and continuous improvement.

Your role

Facilitate strategic and operational decision-making by analyzing campaign performance and delivering clear, actionable insights
Develop, maintain and improve dashboards, reports and KPIs to measure campaign effectiveness, customer behavior and market trends
Identify optimization opportunities and recommend data-driven solutions to improve customer experience, conversion rates and revenue growth
Translate complex data into meaningful stories that support business and marketing decisions
Document methodologies, tools and processes
Support, train and guide users in analyzing marketing and communication performance
Actively contribute to building a strong performance culture within your cluster

Your background

At least 3 years of experience in measuring the performance of marketing and communication initiatives
Strong knowledge of marketing performance KPIs, marketing funnels and conversion funnels
Experience with at least one data visualization tool: Tableau and/or Power BI
Knowledge of tools such as Adobe Analytics, SemRush and Sprinklr
Strong command of SQL and SAS
Excellent mastery of Excel
Good knowledge of French and passive Dutch / or good knowledge in Dutch and passive French.

What we offer

An exciting role in a data-driven, performance-focused environment
Real impact on business decisions and performance culture
Hybrid working model: 2-3 days onsite per week
Competitive salary package aligned with experience and market standards
Continuous learning and development opportunities
A collaborative, supportive and dynamic working culture

Interested? Apply now and help shape a data-driven future for marketing and communication performance.

About the Company

LACO is a Belgian-based business and data intelligence company with over 35 years of experience. Way back in 1994, we were the first SAS partner in Belgium. Today we are still the largest and most experienced partner. Since 2006, we have successfully expanded with a second entity to Microsoft BI. Our third practice specializes in data governance and advanced analytics also covering some best-of-breed technologies like R, Python and Hadoop. Today, our team of over 110 consultants is dedicated to helping businesses in a wide v... Know more