Job Specifications
ABOUT US
Liteline is a leader in LED lighting and the fastest-growing lighting manufacturer in Canada. Based in Richmond Hill, Ontario, we’re rapidly expanding across North America—and we’re growing our team to match that pace.
We are seeking a Front End Web Developer to support the evolving needs of our Marketing and Product Development teams while elevating our digital presence. You’ll collaborate on enhancements to our primary website, liteline.com, and other digital platforms, including projects with our third-party partner, DVP.
If you have a passion for creativity, solving complex problems, and bringing ideas to life, this role is for you. With a sharp eye for design and the ability to wrap complex code in a clean, user-friendly interface, you’ll be empowered to take ownership of web projects and create digital experiences that make an impact.
What You’ll Do
Design, develop, and launch landing and promotional pages for new and existing products
Manage and update Liteline’s websites: liteline.com, trenzlighting.com, spexlighting.com, and future platforms
Build and maintain mobile-responsive experiences for all web assets
Gather and refine specifications based on marketing goals, user needs, and technical constraints
Create wireframes, prototypes, and user flows to guide UX decision-making
Own and optimize the website user journey and drive measurable improvements in conversion
Design, code, and maintain responsive front-end pages using HTML, CSS, JavaScript
Work within and manage third-party CMS platforms, integrating back-end functionality as needed
Implement and refine SEO strategies to improve search visibility
Leverage AI tools (e.g., ChatGPT, Midjourney) to support content generation, UX ideation, research, or workflow optimization
Set up and manage Google Analytics, Tag Manager, and related tools to track performance and inform future improvements
Collaborate with product development and marketing teams to align web efforts with broader campaign goals
This Role Is Perfect for You If You Have:
2–3 years of experience in web development and UX/UI design
A portfolio showcasing your ability to move fluidly between strategy, design, and execution
Strong proficiency in HTML5, CSS3, JavaScript
Familiarity with .NET environments and the ability to work with ASCX templates and Visual Basic .NET (or similar object-oriented languages)
Experience working with CMS platforms such as WordPress, Craft, or similar
Proficiency in Microsoft Dynamics NAV (web integration and product data management)
An interest in using AI tools to enhance productivity and creativity
Experience with UX research, user testing, and turning insights into actionable design solutions
A strong eye for design and layout with up-to-date knowledge of modern UI/UX best practices
Experience with Adobe Creative Suite, and prototyping tools
Basic understanding of back-end logic, APIs, and third-party integrations
Ability to problem-solve, multi-task, and communicate effectively across teams
PLEASE NOTE:
Only applications that include a portfolio of previous web or mobile design/development work will be considered. Please include live examples, GitHub links, case studies, or visual documentation demonstrating your range and capabilities.
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Liteline Corporation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require accommodations during the recruitment process, please reach out to hr@liteline.com — we’ll be happy to assist.
Only those selected for an interview will be contacted. Thank you for your interest in Liteline.
About the Company
Liteline Corporation leverages more than 30 years of experience in the lighting market to produce innovative, high quality products with exceptional design and engineering.
Liteline began as a home business, quite literally. With the genesis of a good idea and their kitchen as a head office, Steve and Helen Silverstein began the company in 1979 to manufacture fluorescent replacement lenses.
Liteline has grown exponentially since then, with our 160,000-sq.-ft headquarters in Richmond Hill, ON that accommodates a UL/ CSA l...
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