Job Specifications
Product Marketing Manager
Location: Hybrid - NYC 3 days a week
Job Type: Full-time
Job reports to: Director of Strategic Growth
Salary Range: $120-$145k anually
About Jaan Health/Phamily
Jaan Health is a strategic care transformation partner for health systems, medical groups, and large physician organizations. Our clinical experts use our AI-powered platform Phamily to extend personalized, proactive care across entire patient populations–driving clinical outcomes and sustainable revenue.
Job/Role Description
The Product Marketing Manager will help expand Phamily’s tech-enabled care transformation services into the enterprise healthcare market: health systems, health networks, and large physician groups.
This role sits at the intersection of Product, Marketing, and Sales and plays a key role in communicating the value of Phamily’s AI-powered care management capabilities to healthcare organizations.
The Product Marketing Manager will translate Phamily’s care management solution and complex healthcare workflows into compelling, outcome-focused messaging that shows how our solution fits into provider environments, helping clinical and operational leaders improve patient outcomes, streamline care delivery, and drive sustainable revenue from proactive care programs. This includes supporting product and service launches, developing sales enablement materials, and ensuring consistent messaging across marketing and sales channels.
This will be a new capability at Phamily. We are an AI company, and we want you to thoughtfully consider the best practices from traditional approaches to product marketing–and then leverage AI to build a better, faster, more scalable approach from the ground up.
Key Responsibilities:
Establish a regular cadence of customer, prospect, and analyst engagement to surface insights that sharpen positioning, inform product direction, and identify emerging opportunities.
Provide direct support for enterprise deals — custom positioning, objection handling, competitive differentiation — and build a win-loss analysis program that feeds back into messaging and strategy.
Partner with Product, Solutions, and BI to capture and package customer performance data and outcomes into content-ready proof points (case studies, ROI data, clinical results). Own the project management of getting these stories out of the organization.
Build and maintain competitive battlecards for key competitors. Develop offense/defense strategies by competitor category. Equip sales with real-time competitive intelligence for active deals.
Develop a rigorous approach to testing messaging with target personas — not just crafting it, but validating what resonates through customer conversations, sales feedback, and market signals.
Establish an S-M-L framework for right-sizing product or services launches — from minor feature updates to major capability launches — with appropriate cross-functional coordination for each tier. Build toward a regular launch cadence.
Leverage AI tools (Claude, etc.) to accelerate competitive research, messaging iteration, battlecard creation, market scanning, and enablement content development. Build repeatable AI-assisted workflows that let a lean PMM function operate at enterprise scale.
Requirements:
5+ years of experience in product marketing, preferably in healthcare technology or digital health
Demonstrated experience using AI tools to accelerate product marketing workflows, competitive analysis, messaging development, enablement creation, or market research. You can show how AI makes you faster and better, not just that you've tried it.
Strong ability to translate technical product capabilities into clear business value
Experience supporting enterprise or B2B sales teams
Familiarity with healthcare delivery models such as care management, population health, or value-based care
Excellent communication, presentation, and storytelling skills
Experience working cross-functionally with product, marketing, and sales teams
Strong analytical skills and ability to interpret market insights
Bachelor’s degree in marketing, business, healthcare administration, or a related field
Our Compensation & Benefits
Salary Range: $120-$145k anually Competitive compensation commensurate with experience
Potential to earn equity based on performance
Medical, dental, and vision coverage for employees and dependents at a nominal cost
Paid maternity leave
FSA and Dependent Care account options
401(k) Eligibility after 6 months of full-time employment
Collaborative, mission-driven work environment
If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare.
Equal Employment Opportunity
Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made with
About the Company
Better care for every patient, everywhere: Phamily from Jaan Health For over 4 billion people around the globe, the word "jaan" means life or love. We all cherish the lives and health of those we love. At Jaan Health, nothing is more important than enabling high-quality healthcare for all patients, everywhere, all the time. We believe: High-quality care is only possible when physicians are fairly compensated for all the work they do Physicians can improve clinical outcomes when they can move from reactive, episodic care to p...
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