Marketing Data Scientist

Skills

Job Specifications

A global lifestyle brand is seeking an Marketing Data Scientist to support its global marketing effectiveness strategy. In this role, you will help expand and optimise data science models across markets, delivering insights that guide smarter media investment and drive performance across channels.

Responsibilities

• Develop and maintain marketing models to measure channel performance

• Analyse multi-channel marketing data to identify performance drivers and ROI

• Support model rollout in new countries and monitor ongoing performance

• Collaborate with marketing, analytics, and data engineering teams to ensure accurate data inputs

• Continuously refine modelling approaches and explore new methodologies

• Translate complex modelling outputs into clear, actionable insights

• Present findings to senior stakeholders through compelling storytelling

• Build dashboards and visualisations to monitor marketing performance

• Contribute to optimising media planning using MMM outputs

Requirements

• Experience in econometric modelling and advanced analytics

• Strong Python/SQL skills are essential

• Familiarity with MMM and MTA tools (e.g., PyMC, Robyn, Meridian), is preferred

• Understanding of marketing channels, metrics, and retail/luxury environments

• Experience with cloud platforms (AWS, GCP, Snowflake)

• Ability to work cross-functionally and communicate complex concepts clearly

• Knowledge of incrementality testing (e.g., GeoLift) is a bonus

Details

• Start date: ASAP

• Contract: 12 Month FTC

• Salary: £70,000 per annum

• Location: Hybrid, 2-3 days per week in London

About the Company

Freshminds is the go-to firm in Europe for management and strategy consulting talent. Our three divisions; Consultants on demand, Search, and Research Consultancy, bridge the gaps between business needs and required skills, knowledge and talent. Consultants on demand is our curated network of senior operators, consultants, analysts and researchers, available on demand to transform your business. Freshminds Search specialises in finding the very best strategic and operational talent for permanent roles, across consulting, ... Know more

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