Digital Marketing Manager
On site
London, United Kingdom
Freelance
12-03-2025
Job Specifications
Digital Marketing Manager – Dermoi (Beauty eCommerce)
The Digital Marketing Manager will lead and execute strategies to drive brand awareness, customer acquisition, revenue growth, and the expansion of brands and products within Dermoi’s portfolio. The role requires a dynamic, data-driven approach to performance marketing, eCommerce growth, and strategic planning.
***The role is strictly for working from our office in Battersea Park Road, London
Key Responsibilities:
1. Digital Marketing Strategy & Growth
Develop, oversee, and adjust multi-channel marketing campaigns (PPC, Meta, SEO, social media, email) to align with company growth goals.
Create and maintain a structured marketing calendar for 12, 6, 3 & 1 month ahead.
2. Performance Marketing
PPC & Meta Ads: Supervise paid advertising teams, ensuring they meet monthly 15% growth targets in 2025.
SEO: Oversee the SEO team, ensuring organic traffic and conversions grow by 15% per month.
Email Marketing: Manage the email marketing team, develop an email strategy, and increase customer retention & conversions.
3. Website Optimization & UX/UI
Work closely with the development team to improve website conversion rate and user experience (CRO & UI/UX).
Conduct competitor research to enhance website functionality and design.
4. Content & Creative Direction
Design & Artwork: Plan and oversee all graphic design projects.
Video Production: Strategize and supervise the creation of all video content and posting schedules.
Social Media: Lead the SM team, approve content calendars, and oversee photo & video shoots.
5. Pricing & Product Expansion
Continuously monitor market trends and adjust pricing strategy in line with internal policies.
Identify and onboard new brands & products, including supplementary categories (e.g., lifestyle, organic perfumes).
6. New Channel & Growth Initiatives
Explore new growth opportunities such as affiliate marketing & strategic partnerships.
Plan future PR & influencer marketing strategies for Dermoi’s brand penetration.
Supervise the loyalty & rewards program, ensuring increased customer retention & engagement.
7. Cross-Department Collaboration
Work closely with the scientific team to maximize brand exposure.
Support customer service initiatives to enhance communication and overall experience.
Required Skills & Experience:
Knowledge and interest in the beauty industry and/or supplement industry
Strong copywriting skills
Familiarity with e-commerce software's - WooCommerce, Word Press, Hot jar, Google Analytics, Klaviyo, etc.
Experience working in an online store (preferably beauty eCommerce).
Knowledge of design software (Canva, Adobe InDesign, Adobe Photoshop).
Dermoi’s Growth Targets:
2025: Achieve 15% monthly growth in PPC, SEO, Email Marketing, and overall shop revenue. Target £10M in total sales.
2026: Exceed £20M in annual sales.
The role is strictly for working from our office in Battersea Park Road, London
About the Company
Dermoi is a unique store that specializes in skincare products that have been scientifically tested and verified. Their products are carefully curated to ensure that they are effective and safe for all skin types. With a focus on quality and innovation, Dermoi is a go-to destination for anyone looking to improve their skin health. OUR ETHOS Dermoi is a skincare brand that takes the guesswork out of choosing effective products. With the complexity of skincare formulation labels, it can be overwhelming for consumers to make... Know more
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