Job Specifications
Primary Location
Belgium-Mons
NATO Body
Supreme Headquarters Allied Powers Europe (SHAPE)
Schedule
Full-time
Application Deadline
13-Apr-2025, 9:59:00 PM
Salary (Pay Basis)
5,043.00
Grade
NATO Grade G11
Postcontext/Post Summary
Supreme Headquarters Allied Powers Europe (SHAPE) provides an integrated Strategic Effects framework, employing a multi-domain and multi-region focus to create a 360- degree approach, with the flexibility to enable, upon direction, a seamless transition from Baseline Activities and Current Operations (BACO) up to the Maximum Level of Effort (MLE). SHAPE supports the Supreme Allied Commander Europe (SACEUR) in fulfilling his terms of reference, as directed by the North Atlantic Council.
TheCommunicationDirectorateisresponsibleforIntegratedandStrategicCommunication direction and guidance, and provision of communication capabilities and information function, as they relate to Alliance operations, policy, exercises and defence planning during peace, crisis, and conflicts.
The Public Affairs Branch is responsible for public communication efforts within the HQ and for the development and co-ordination of Public Affairs messaging across Allied Command Operations (ACO).
The J10 Digital Media Specialist – MiddleEast will conduct analysis of the Middle East audiences to determine appropriate channels and approaches for communication products. This post will be expected to use social media and other digital means in both English and Arabic and/or Farsi to communicate NATO’s objectives and inform and influence Arabic/Farsi -speaking audiences in specific regions.
PRINCIPAL DUTIES
Theincumbent'sduties are as follows:
Support the social media strategy for NATO StratCom outputs on the several platforms and analyses digital media engagement data to develop an understanding across a wide range of digital media platforms,usingthatunderstandingtoboth createnewwaystouseexistingplatformsand expand the set of platforms used.
Analyze ACO social media outputs using quantitative and qualitative information (such as engagement data and measurements), developing reports for the Chief Public Affairs Officer (CPAO) and STRATCOMDirectorto best supportNATO activities, missions, and issuesof concern.
Craft compelling messages that align with NATO’s narrative, addressing specific geopolitical issues while considering the Middle East perspective, and promoting NATO’s objectives in a balanced manner.
Create and manage social media posts, graphics, videos, and other forms of content tailored for the Middle East audiences. This includes creating Arabic and/or Farsi-language content for different platforms, ensuring cultural relevance and appropriate tone.
Collaborate with NATO's psychological and information operations teams to develop synchronized campaigns across various platforms, contributing to NATO’s messaging objectives.
Engage with English and Arabic and/or Farsi-speaking audiences across social media and ACO channels, responding to comments, questions, and direct messages in a timely, professional, and culturally sensitive manner .
SynchronizeandalignSHAPEquerieswithACO Joint Force Commands ( JFC)andComponent Commands. Work closely with NATO experts in military, political, and cultural fields to ensure content is aligned with NATO’s objectives and the broader geopolitical context.
SupportJ10STRATCOMacrossNATOonsocialmediaissues:servingonworking groups, and briefing leadership as required. Provide guidance to colleagues on effective communication strategies for engaging with Arabic and/or Farsi -speaking audiences, ensuring the cultural and political sensitivities are respected.
SupportindevelopingsocialmediaStandard Operational Procedures,tacticstechniquesandprotocolstosharewith JFC and Component Commands.
UndertakeadditionaldutiesandassumeotherresponsibilitiesasdirectedbytheChain Of Command.
Specialrequirementsandadditional Duties
Theincumbentmayberequiredtoundertakedeploymentsinsupportofmilitaryoperations and exercises, and/or TDY assignments, both within and without NATO boundaries up to 180 days. The employee may be required to perform a similar range of duties elsewhere within the organizationat the samegrade without therebeing anychange tothe contract.
Essential Qualifications
Professional/Experience
Atleast1yearofexperienceincomposinganddevelopingsocialmediacampaigns and policies for relevant social media audiences and demographics.
Experience in design and execution of social media strategies that effectively engage an Arabic and/or Farsi -speaking audience. This includes creating campaigns and compelling posts, visuals, and multimedia content. The candidate should also be adept at analyzing audience engagement metrics to refine strategies over time and ensure the content is impactful.
Experienceinproviding,sharingandbriefingleadershipwithanalysisofopen source information as it pertains to the Middle East, including social media trends and emerging technologies.
Education/Training
University Degree in Marketing, Public Affairs, Digital publishing,Information science, Managementinformationsystems,Informationtechnologyorrelateddisciplineand1year post related experience, or Higher Secondary education and completed advanced vocational training in that discipline leading to a professional qualification or professional accreditation with 2 years post related experience.
Language
English-SLP3333-(Listening,Speaking,Readingand Writing)
Desirable Qualifications
Professional Experience
Fluency in Arabic and/or Farsi language, both written and spoken. Well-versed in the Middle East cultural references, a deep understanding of the Middle East culture, social norms, and current trends. This will enable to craft authentic and culturally relevant content for Arabic and/or Farsi-speaking audiences, ensuring that messaging resonates effectively.
Experiencein developing, creating, and promotingmultimediaproductsforsociallistening,socialanalytics and social engagement while managing the social media program of a brand/product.
Experience in leveraging AI tools for content creation, and social media monitoring and management.
Education/Training
Language
Arabicand/orFarsiSLP2222-(Listening,Speaking,Readingand Writing)
ATTRIBUTES/COMPETENCIES
PersonalAttributes:Thepostrequiresamotivated,flexible,highlycollaborativeteam player and effective communicator. The candidate should possess critical thinking and analytical skills, be able to address and convey complex problems simply; be open to new analytical and problem solving techniques; and possess public-speaking skills and readiness toassistintheconduct/organizationofbriefsforawideaudience.Theincumbentwill need to display a high degree of professionalism, organisation, coordination and communication skills in the performance of their duties.
ProfessionalContacts:Inordertoaccomplishtherequiredduties,theincumbentmust engage with a various range of Military and Civilian personnel within the NATO Command...