Job Specifications
About Lucid Group
We are a global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years.
Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand's full potential.
This position is aligned to one of our four divisions:
Lucid Global works with global brand teams at big and mid-tier pharmaceuticals and biotech clients to deliver powerful medical communications solutions for early lifecycle assets.
Our other divisions include:
Lucid Consulting brings depth of expertise in the research, development and commercialisation of solutions across therapeutic areas and modalities by streamlining product development, building operational capabilities, innovating, and supporting execution to create value for patients, clients and shareholders.
US MedComms works with both US and Global brand teams to create powerful medical communications solutions for early lifecycle assets.
US Marketing works with clients across the Rx, Medical Device, OTC and Consumer Device categories to deliver compelling communications and promotional solutions to Healthcare Professionals for in-market assets.
About The Role
Strategy Directors at Lucid are the architects of exceptional communications solutions, by translating commercial/medical strategy into multi-/omni-channel programme implementation with demonstrable impact to health outcomes.
Our Strategy Directors hold the following responsibilities:
Writes (co-creating with clients) high-quality briefs that accurately capture the healthcare problem at a range of tactical and strategic levels
Owns responses to client briefs including RFPs, suggesting different specialists across the healthcare communications team to involve in responding to client challenges
Effectively briefs and onboards teams to collaborate to address client problems and build exceptional solutions across all aspects of healthcare communications
Partners with client to curate existing relevant insights
Suggests and briefs additional insight gathering opportunities to fully understand the problem and inform clear recommendations
Generates and extracts meaningful insights from qualitative and quantitative data, and presents to client with clear recommendations
Defines clear programme objectives and strategic imperatives, ensuring the approach ladders up to Lucid’s vision of transforming lives and the visions of our client organisations
Is an expert and role model in Lucid methodologies, applying in appropriate situations
Leads the collaborative design process for meaningful solutions, applying digital and traditional tactics within multi-/omni-channel programme planning
Advocates digital marketing best practices including design thinking, UX/UI design, SEO, content design, data-led design
Plans effective use of channels such as email, social media, paid media, website and virtual meetings
Leads the structure of effective content design (including video, visual, written, meeting and workshop content) with the user and format in mind
Translates the strategy/tactics to identify appropriate metrics that measure tactical effectiveness and ladder to strategic impact
Partners with analysts to identify trends and insights in metrics collected, driving programme pivots where required
Contributes to new methodology ideation and development
Inspires teams to think in new and interesting ways
Role models consultative partnerships through demonstration of subject matter expertise
Demonstrates individual and collective responsibility through respectful partnerships across teams representing :£2–3M of client revenue
What We’re Looking For
Essential criteria:
Able to integrate capabilities across healthcare communications in a bespoke way to create a seamless solution to address a client need
Able to think strategically and problem solve
Able to work independently and proactively
Able to understand and apply big- and small-picture thinking where appropriate
Soft influence skills and ability to collaborate with wide range of internal and external stakeholders
Able to prioritise and multitask, plugging gaps where necessary
Core computer skills – Microsoft Word, Excel and PowerPoint
Desirable criteria:
Considerable communications and/or pharmaceutical industry experience, including experience of healthcare communications, either working within an agency or in-house
Digitally literate, understanding concepts and processes relevant to healthcare communications
Strong written and oral communication skills
Ability to facilitate meetings and breakouts for workshops
Working understanding of the regulatory environment of the pharmaceutical industry including the ABPI Code of Practice
If you look at this list and feel you don’t meet every single requirement, we still want to hear from you! We encourage you to apply, have a discussion with us about the role or others that we may have at Lucid Group either now or in the future. Together we can build more inclusive workplaces.
Benefits Of Working With Us
Our culture is fundamental to the delivery of transformation. Harnessing the talent and ambitions of those we work with empowers us to deliver our magic. On top of this, our benefits include:
Discretionary bonus scheme;
Contributory pension with Lucid contribution up to 5% of basic salary (enrolment after 3 months of employment);
Cycle to work scheme;
25 working days holiday, 1 Celebration Day of your choice, 3 Christmas closure days plus 8 Bank Holidays per annum (pro-rata for part-time);
Flexible holiday buy and sell scheme;
Family friendly policies;
Private family health and dental cover, including Employee Assistance Programme and a comprehensive employee rewards scheme;
4x basic salary life assurance cover;
Medicash Healthcare Cash Plan (Level 1 company cover)
Season Ticket Loans;
Regular incentive schemes aligned to individual and team performance;
Access to an employee discount platform with offers at 900+ retailers.
Benefits Of Working With Us
Our culture is fundamental to the delivery of transformation. Harnessing the talent and ambitions of those we work with empowers us to deliver our magic. On top of this, our benefits include:
Discretionary bonus scheme;
Contributory pension with Lucid contribution up to 5% of basic salary (enrolment after 3 months of employment);
Cycle to work scheme;
25 working days holiday, 1 Celebration Day of your choice, 3 Christmas closure days plus 8 Bank Holidays per annum (pro-rata for part-time);
Flexible holiday buy and sell scheme;
Family friendly policies;
Private family health and dental cover, including Employee Assistance Programme and a comprehensive employee rewards scheme;
4x basic salary life assurance cover;
Medicash Healthcare Cash Plan (Level 1 company cover)
Season Ticket Loans;
Regular incentive schemes aligned ...
About the Company
Transformation starts here.
In healthcare, innovation doesn’t only change lives—it saves them. We don’t take that lightly. That’s why we approach each challenge with curiosity—asking the right questions, gaining understanding, then bringing together the right team of diverse minds across capabilities to deliver transformative solutions that break through and help realise change for those who need it most.
Purposefully designed for today’s healthcare challenges
Today’s healthcare marketing landscape is more complex and ch...
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