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Trade Marketing Manager

Trade Marketing Manager

On site

Paris, France

Freelance

26-03-2025

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Job Specifications

About realme:
realme is a dynamic and rapidly growing multinational company in the smartphone industry, committed to providing cutting-edge technology and innovative products to our customers. As a key player in the mobile market, realme is dedicated to shaping the future of mobile experiences through continuous innovation and customer-centric strategies.

Position Overview:
realme is seeking a highly motivated and experienced Trade Marketing Manager to join our dynamic team. The Trade Marketing Manager will play a crucial role in developing and executing effective trade marketing strategies that drive sales, enhance brand visibility, and strengthen our position in the competitive smartphone market.

Responsibilities:
Develop and Implement Trade Marketing Strategies:
Create comprehensive trade marketing strategies aligned with overall business objectives.
Collaborate with cross-functional teams to ensure seamless execution of trade marketing initiatives.
Align with design team for branded and promotional materials to be finalised.

Channel Development and Management:
Build and maintain strong relationships with key retail partners.
Implement channel-specific marketing programs to drive product visibility and sales.
Manage annual budget per each retail partner according to annual contract.

Market Analysis:
Conduct regular market research to stay abreast of industry trends and competitor activities.
Analyse SO data, ROI and market trends to identify opportunities for growth and optimization.

Brand Promotion:
Collaborate with the marketing team to ensure consistent brand messaging across all trade channels.
Develop, execute and monitor promotions and merchandising activities to enhance brand visibility.

Training and Development:
Provide training and support to sales teams, ensuring they are well-equipped to promote realme products effectively.
Develop training materials and conduct workshops to enhance product knowledge.

Qualifications:
Bachelor's or Master's degree in Economics, Marketing, or Communication.
Proven experience of 2-5 years in trade marketing or a related field, preferably in the smartphone industry.
Strong understanding of marketing principles, market analysis, and consumer behaviour.
Excellent communication and interpersonal skills.
High attention to detail with a keen focus on project management and budget management.
Exceptional organizational skills and the ability to manage multiple tasks simultaneously.
Demonstrated ability to work with a high level of autonomy and make informed, strategic decisions.
Results-driven with a focus on achieving and exceeding targets.

realme is an equal opportunity employer and values diversity in the workplace. If you are passionate about trade marketing, have a deep understanding of the smartphone industry, possess strong project management and budget management skills, and are ready to contribute to the success of a global brand, we invite you to apply for this exciting opportunity.

About the Company

realme is a technology brand officially established on Aug 28, 2018 by Sky Li. The aspiration of realme is to provide products with a comprehensive superior experience for the young, and realme is committed to be a trendsetting technology brand. Due to the abilities in cutting-edge technologies of smartphones and AIoT, realme brings consumers products with leap-forward technologies and trendsetting designs that are first applied in the price segment. At the beginning of 2020, realme announced its dual driven strategy of “... Know more