- Company Name
- Kärcher
- Job Title
- CRM Manager
- Job Description
-
Job title: CRM Manager
Role Summary: Lead and coach the CRM team to implement and execute a strategic, data-driven CRM program that supports marketing, sales, customer service, and operational excellence across the UK and Ireland business. Drive efficiency, automation, and integration while maintaining data integrity and regulatory compliance.
Expactations: Deliver strategic business priorities and growth efficiently; set, communicate, and execute an annual CRM strategy aligned with corporate objectives; build strong stakeholder relationships; provide insightful reporting and dashboards; champion CRM value across the organization; proactively manage system updates, rollouts, and integrations; oversee budgeting and cost control; ensure data security and privacy compliance; troubleshoot technical issues to maximize uptime.
Key Responsibilities:
• Lead, coach, and develop the CRM team.
• Define and execute an annual CRM strategy in line with business goals.
• Foster relationships with internal and Head Office stakeholders.
• Produce regular performance reports, benchmarks, and improvement recommendations.
• Advocate for CRM as a core business driver.
• Streamline marketing, sales, service, hire, and customer service workflows.
• Automate processes using data-driven insights and performance metrics.
• Monitor market developments and manage system updates and rollouts.
• Provide sales operational frameworks: pipeline, forecasting, and performance analysis.
• Integrate CRM into B2B marketing and target‑group engagement strategies.
• Own system costs, budgets, and financial governance.
• Oversee system integrations, implementations, and infrastructure upgrades.
• Manage lead generation, external data partners, and cross‑functional collaboration.
• Coordinate with IT, customer support, master data, and sales teams to optimize commercial applications.
• Conduct B2B/B2C data analysis, derive insights, and recommend actions.
• Ensure compliance with data security, privacy, and industry best practices.
• Monitor system performance, troubleshoot issues, and enhance uptime.
• Support CRM specialists with administrative and operational tasks.
Required Skills:
• Proven leadership and team‑coaching abilities.
• Strategic and operational thinking with commercial acumen.
• Strong stakeholder management and communication.
• Expertise in CRM platforms (Microsoft Dynamics 365 preferred; Salesforce, Oracle, SAP optional).
• Data analytics proficiency and insight‑driven decision making.
• Automation and workflow optimisation.
• Project management for system updates, rollouts, and integrations.
• Budgeting and cost‑control knowledge.
• Familiarity with data security and privacy regulations (GDPR, etc.).
• Technical troubleshooting and problem‑solving.
• Collaborative approach across marketing, sales, IT, and customer support.
Required Education & Certifications:
• Bachelor’s degree in Business, Information Technology, Marketing, or a related field (or equivalent experience).
• Relevant CRM certifications (e.g., Microsoft Dynamics 365 Certified, Salesforce Certified Administrator) preferred.