The HEINEKEN Company

About the Company

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.

Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.

We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.

Stay informed: https://www.theheinekencompany.com/letsgetsocial/

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Listed Jobs

Company Name

The HEINEKEN Company

Job Title

Consumer & Shopper Insight Manager

Job Description

**Job Title** Consumer & Shopper Insight Manager **Role Summary** Deliver consumer and shopper insight to the UK Beer business unit, driving brand and category strategy through data‑driven recommendations. Manage end‑to‑end research, partner with media and research vendors, and embed insight across planning cycles and off‑trade shopper initiatives. **Expectations** - Minimum 5 years of insight or planning experience, preferably in agency and client environments. - Proven FMCG/CPG insight work; alcohol experience a plus. - Strong understanding of qualitative/quantitative research methods and commercial dynamics. - Able to translate complex data into simple, actionable stories that influence brand decisions. - Proactive, organized, and comfortable managing multiple stakeholder relationships. **Key Responsibilities** - Lead day‑to‑day management of post‑campaign evaluations with media teams. - Own the relationship with Toluna: script development, fieldwork, and reporting of campaign performance studies. - Synthesize media performance and consumer results into integrated recommendations for brand teams. - Serve as primary insight contact for the Beer brand unit, supporting ICP/AP/SP planning, positioning, asset development and ad‑hoc research needs. - Partner with off‑trade category and shopper teams to deliver key shopper insights (e.g., SIMPLE, missions & occasions, Polaris mapping). - Define and deliver regular and ad‑hoc insight briefs within budget constraints. - Champion agile and self‑service research methodologies, continually enhancing the learning agenda. - Ensure consumer insight informs strategic decisions across all responsibilities. **Required Skills** - Advanced consumer and shopper research methodology. - Qualitative & quantitative data analysis and storytelling. - Media performance analysis and integration with consumer insight. - Brand and category planning with evidence‑based agenda setting. - Stakeholder management and cross‑functional collaboration. - Commercial awareness of trade dynamics and competitive landscape. - Project management and delivery within time‑ and cost‑efficiencies. - Familiarity with agile research frameworks and self‑service tools. **Required Education & Certifications** - Bachelor’s degree in Marketing, Business, Economics, or related field (or equivalent experience). - Professional certifications in market research, data analytics, or consumer insights preferred but not mandatory.

London, United kingdom

On site

Mid level

02-12-2025

Company Name

The HEINEKEN Company

Job Title

Key Customer Manager - London

Job Description

Job title: Key Customer Manager Role Summary: Drive strategy and execution of Joint Business Plans for a portfolio of key on‑trade accounts, achieving volume, revenue, and gross profit targets. Build and nurture commercial relationships, ensure optimal product mix and brand distribution, manage contracts, and maintain P&L responsibility. Expectations: • Deliver agreed volume, revenue, and FGP objectives. • Expand brand visibility and product availability. • Maintain profitable relationships with account decision‑makers. • Translate data into compelling sales narratives. • Negotiate and renew contracts in line with commercial goals. Key Responsibilities: - Develop and implement account business plans aligned with corporate targets. - Achieve and monitor sales, volume, and profit metrics. - Optimize product mix, SKU placement, and introduce new product initiatives. - Manage contract negotiations, pricing, and renewal processes. - Provide regular performance reporting and insights to senior leadership. - Collaborate cross‑functionally with sales, marketing, and supply chain teams. - Build and sustain high‑level relationships across all stakeholder levels. - Own P&L for assigned account portfolio. Required Skills: - Strong analytical and data‑driven decision making. - Excellent stakeholder management, influencing, and negotiation abilities. - Proven sales and relationship‑building skills in an on‑trade context. - Ability to distil complex data into clear, actionable stories. - Commercial awareness and strategic mindset. - Self‑motivated, organized, and results‑focused. Required Education & Certifications: - Bachelor’s degree in Business, Marketing, Finance, or related discipline. - Relevant sales or account‑management certification is an advantage.

London, United kingdom

On site

02-12-2025

Company Name

The HEINEKEN Company

Job Title

Senior Manager Business Solutions

Job Description

Job Title: Senior Manager Business Solutions (Marketing Technology) Role Summary: Lead strategic development and implementation of marketing technology solutions to align with business goals. Manage project delivery, vendor relationships, and cross-functional teams to optimize marketing technology ecosystems. Drive innovation and process improvements in marketing technology platforms. Expectations: - Strategic leadership and project ownership of mid-to-large-scale marketing technology initiatives. - Collaborate with stakeholders to translate business strategies into technical solutions. - Manage budgets, timelines, and vendor contracts for high-impact initiatives. - Foster continuous improvement in marketing technology systems and processes. Key Responsibilities: - Develop and execute marketing technology roadmaps aligned to business objectives. - Oversee integration and lifecycle management of platforms (CDP, CRM, CMS, DAM). - Ensure compliance, scalability, and interoperability of technological solutions. - Lead team development, mentorship, and agile delivery frameworks. - Monitor and report project performance to senior stakeholders. Required Skills: - Marketing technology expertise in tools (Salesforce, CDPs, CMS). - Project management and cross-functional stakeholder coordination. - Data-driven decision-making and process optimization. - Vendor management and contract negotiation. - Change management and business-critical communication. Required Education & Certifications: - Bachelor’s degree in Business Administration, Marketing, or related field. - 7–10 years of marketing technology, digital transformation, or equivalent experience. - PMP, Agile, or Product Owner certification preferred (not mandatory).

White plains, United states

Hybrid

Senior

19-12-2025

Company Name

The HEINEKEN Company

Job Title

Assistant Brand Manager

Job Description

**Job Title** Assistant Brand Manager **Role Summary** Support the brand marketing team by planning, executing, and monitoring activation projects across on‑ and off‑trade channels. Own key brand initiatives, manage multi‑million‑pound budgets, analyse performance, and collaborate with internal stakeholders and external agencies to ensure brand integrity and consumer relevance. **Expectations** - Deliver impactful activation campaigns and ABTL initiatives. - Serve as brand guardian, keeping consumer perspective at the core. - Own budget management, performance tracking, and stakeholder communication. - Lead creative and media channel execution in partnership with social and media teams. **Key Responsibilities** - Lead the development and execution of experiential and sampling activation projects (On‑Trade and Off‑Trade). - Support and, where appropriate, take ownership of ABTL (Across Brand, Territory, and Line) marketing campaigns. - Develop creative concepts, ensuring they align with brand objectives and are fit‑for‑purpose. - Manage and track multi‑million‑pound brand budgets, providing accurate financial reporting. - Analyse brand performance metrics and report insights to senior management. - Coordinate with internal departments, partner agencies, and external stakeholders to deliver integrated brand activities. - Oversee key brand touchpoints, including social media channels, in collaboration with internal social and media buying teams. **Required Skills** - Strong project management, with the ability to handle multiple initiatives and stakeholder groups. - Excellent verbal and written communication skills for cross‑functional collaboration. - Commercial acumen and analytical proficiency in budget and performance analysis. - Creative mindset, comfortable proposing innovative campaign ideas. - Passion for brands and consumer‑centric thinking. - Eagerness to learn and adapt in a global FMCG environment. **Required Education & Certifications** - Bachelor’s degree or equivalent in Marketing, Business, Communications, or related field. - Professional certifications in marketing, brand management, or project management (desirable).

London, United kingdom

On site

22-01-2026