Job Specifications
Consumer and Shopper Insight Manager
Function: Marketing
Location: London (nr. Oxford Street), a mix of office and home working
Salary: £51,000 - £57,000 (depending on experience) + performance bonus, in addition to fullbenefits listed below.
Contract: Permanent
Closing Date: Monday 15th December. Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!
As the UK’s leading pub, cider, and beer business, we’re home to some of the world’s best-loved ciders and beers, and a leading player in the international drinks industry. But there’s so much more to HEINEKEN than meets the eye.
About The Role
We’re looking for a Consumer & Shopper Insight Manager to support the Head of Consumer & Shopper Insight in delivering both continuous and ad hoc research for HUK. The role has a strong focus on our Beer business unit and Off-Trade shopper teams, acting as a key partner in shaping brand and category strategy through clear, commercially grounded insight. You’ll work cross-functionally, manage end-to-end research, and ensure consumer thinking is embedded in decision-making.
What You’ll Be Doing
Lead the day-to-day management of all post-campaign evaluations, working closely with the media team.
Own our relationship with Toluna — responsible for scripting, fieldwork and reporting for campaign performance studies, ensuring outputs are insightful and actionable.
Combine media performance and consumer results into a single set of recommendations for brand teams.
Act as the primary insight contact for the Beer brand unit, supporting across annual planning cycles (ICP/AP/SP), brand positioning, asset development and ad hoc qual/quant needs.
Partner with category and shopper teams (Off-Trade), owning key shopper insight deliverables such as SIMPLE, missions & occasions and Polaris model mapping.
Work with stakeholders to define and deliver both regular and ad hoc insight needs within budget.
Champion agile and self-service research methodologies, continually looking for ways to evolve and strengthen our learning agenda.
Ensure consumer insight sits at the heart of strategic thinking across your areas of responsibility.
You’re curious, commercially minded and confident navigating both brand and category environments. You bring a balance of solid research expertise and the ability to translate data into simple, compelling stories that influence decisions. You’re proactive, organised and comfortable owning relationships with multiple stakeholders.
Experience We’re Looking For
5+ years’ experience in insight or planning, ideally across both agency and client-side roles
Experience within FMCG/CPG; alcohol experience helpful but not essential
Strong understanding of research techniques and how to apply them to real business questions
Excellent communication skills with the ability to simplify complex data
Good understanding of commercial drivers, the trade environment and competitive dynamics
Proven brand planning experience and a track record of driving brand agenda through insight
We embrace learning and growth, and we anticipate there is scope to develop in this role. You’re also likely to bring experiences to this role that are not listed above – as long as you have a thirst for learning and development, not every box needs to be ticked when it comes to skillsets.
Our Ways of Working
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although but you’re more than welcome to come and work from the office on those days too.
The Good Stuff!
In addition to your base salary, you’ll also receive:
Discretionary Annual bonus
Company funded Private Medical Healthcare
Double matched pension contributions (up to 10%)
35 days holiday (with the opportunity to buy/sell)
A monthly case of our delicious ciders and beers!
Exciting opportunities to develop your career
You’ll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we’re continuing to give people a voice.
The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.
You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!
Who We Ar
About the Company
HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.
Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geogr...
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