Job Specifications
Title: Brand Manager
Location: West London (3 days a week)
Salary: £50-60k + Bonus
This leading global drinks business is recognised for their diverse portfolio of iconic and innovative brands enjoyed by millions of consumers worldwide. With operations spanning international markets, they are committed to quality, sustainability, and growth - both for their brands and for their people. Their success is built on a passion for beverages, strong customer partnerships, and an entrepreneurial spirit that drives us to lead and shape the drinks industry.
About the Role
This business is seeking an ambitious and strategic Brand Manager to join their UK Marketing team and lead the growth of a portfolio of well-loved consumer brands within the beverage category. This is a standout opportunity for someone who combines creativity with commercial focus, thrives on innovation, and brings energy to shaping the future of a dynamic marketplace.
In this role, you’ll define long-term brand direction, champion breakthrough innovation, and deliver meaningful consumer experiences across the UK’s largest retail channels. You will play a central part in attracting the next generation of shoppers, ensuring the portfolio continues to stand out in a competitive category.
Key Responsibilities
Set the strategic vision
Establish the long-term brand positioning and portfolio strategy.
Ensure future plans align with evolving consumer trends and broader business objectives.
Lead innovation and renovation
Identify whitespace opportunities and build a robust long-term innovation pipeline.
Manage project delivery from concept to launch, spanning product development, packaging, and go-to-market execution.
Develop and implement breakthrough renovation plans that strengthen brand relevance.
Accelerate recruitment of new consumers
Create targeted strategies to engage younger audiences and emerging consumer segments.
Develop initiatives that attract the next generation of category entrants.
Turn insights into action
Analyse consumer, customer, and category performance.
Translate insights into clear strategies that adapt to changing market dynamics.
Build compelling brand communication
Partner with creative, equity, and communication teams to develop impactful campaigns across digital, in-store, and experiential marketing channels.
Collaborate cross-functionally
Work closely with Sales, Category, Supply Chain, Finance, and Global Marketing to ensure aligned and seamless execution.
Foster strong relationships and influence stakeholders at multiple levels.
Manage financial performance
Develop business cases for innovation and renovation projects.
Track financial performance, monitor P&L impacts, and ensure delivery of commercial targets
About You
Experience in Marketing, ideally within FMCG, with a strong grounding in brand building and portfolio management.
Practical knowledge of digital marketing and shopper activation, including campaign development and execution.
Strong analytical mindset with the ability to turn data into meaningful strategies.
Proven project management experience, comfortable leading cross-functional initiatives from planning to delivery.
Excellent communication and relationship-building skills, with a collaborative, team-oriented approach.
Proactive, self-starting attitude with the confidence to navigate ambiguity.
Resilient, adaptable, and energised by working in a fast-paced, growth-driven environment.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Lime Talent is acting as an employment agency in relation to this vacancy.
Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com
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About the Company
Lime Talent is an international search firm focused on the recruitment of roles within the consumer goods industry. If your company operates in consumer goods, we can help you find the very best people in the market for your role. Based in Wimbledon, London, we find high quality candidates for roles across the UK and internationally. Focused purely on the consumer goods market, our proven process of delivery means we can cut through faster than traditional search firms whilst being just as thorough.
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