- Company Name
- Visionaire Partners
- Job Title
- Marketing Operations Specialist
- Job Description
-
**Job Title:**
Marketing Operations Specialist (Adobe Workfront SME)
**Role Summary:**
Serve as the subject‑matter expert for Adobe Workfront, designing, implementing, and optimizing marketing workflows, reporting, and integrations. Partner with cross‑functional marketing teams to improve efficiency, data visibility, and campaign delivery across a 6‑month contract (potential extension).
**Expectations:**
- Act as the primary point of contact for Workfront administration and adoption.
- Deliver consistent, scalable project standards and naming conventions.
- Provide training and guidance to ensure platform utilization.
- Identify and resolve workflow inefficiencies.
- Communicate effectively with stakeholders at all levels.
**Key Responsibilities:**
- Lead intake, workflow design, role/group setup, and custom form creation in Adobe Workfront.
- Define and maintain standards for project setup, naming structures, and governance.
- Integrate Workfront with CMS, DAM, analytics, and other MarTech tools.
- Build and automate dashboards/reports to track workload, turnaround times, and campaign performance.
- Conduct regular usage reviews, recommend process improvements, and drive adoption.
- Collaborate with creative, digital, media, brand, and product marketing teams to align priorities and timelines.
- Deliver training sessions and create support resources for cross‑functional users.
**Required Skills:**
- 2+ years administering Adobe Workfront (custom forms, workflows, reporting, dashboards, roles, integrations).
- Experience in Marketing Operations, analytics, or project management.
- Familiarity with MarTech ecosystem (CMS, DAM, orchestration, analytics tools).
- Strong analytical skills; ability to translate data into actionable insights.
- Excellent communication and stakeholder‑management abilities; comfortable presenting to leadership.
- Highly organized, detail‑oriented, and capable of managing multiple priorities.
**Required Education & Certifications:**
- Bachelor’s degree (any discipline).
- No additional certifications required; Adobe Workfront certification is a plus but not mandatory.