- Company Name
- Pressed Juicery
- Job Title
- Director of Email, CRM & Retention
- Job Description
-
Job Title: Director of Email, CRM & Retention
Role Summary: Lead lifecycle marketing strategy to increase customer engagement, repeat purchase, and long‑term loyalty across email, SMS, push, and emerging retention channels. Own segmentation, personalization, campaign execution, and performance analytics to drive measurable growth.
Expactations:
- 7+ years in lifecycle/CRM/retention marketing, preferably in DTC, retail, wellness, lifestyle, or CPG.
- Deep expertise in email and SMS strategy, automation, and optimization.
- Proven record of improving retention metrics (repeat purchase rate, churn, LTV).
- Strong analytical, segmentation, and testing skills.
- Ability to manage multiple projects in a fast‑paced environment.
- Passion for wellness and brand loyalty.
Key Responsibilities:
- Develop and execute lifecycle marketing strategies across all retention channels.
- Own segmentation, targeting, and personalization frameworks to deliver timely, relevant messaging.
- Design, launch, and optimize automated journeys for onboarding, win‑back, replenishment, and loyalty.
- Conduct A/B and multivariate tests to enhance engagement, conversion, and retention.
- Collaborate with product, creative, and promotions teams to align retention with launches and brand initiatives.
- Plan and maintain the email/SMS calendar for cohesive communication.
- Ensure compliance with CAN‑SPAM, TCPA, GDPR, and best practices.
- Report performance metrics and actionable insights to leadership.
Required Skills:
- Email and SMS strategy, execution, and performance optimization.
- Advanced segmentation, personalization, and customer data analysis.
- Marketing automation platforms (e.g., Klaviyo, Braze, Iterable) and audience analytics tools.
- A/B and multivariate testing methodology.
- Strong project management and cross‑functional collaboration.
- Excellent written and verbal communication.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Certifications in email marketing, CRM, or data analytics (e.g., HubSpot, Google Analytics) preferred.
Culver city, United states
Hybrid
Senior
08-10-2025