Bath Rugby

www.bathrugby.com

1 Job

412 Employees

About the Company

Bath Rugby is an English professional rugby union club that is based in the City of Bath. We play in the Gallagher Premiership league. The club has experienced major success, having in the past won England's domestic competition, the Anglo-Welsh Cup (as the John Player and Pilkington Cup), as well as the Heineken Cup. Founded in 1865, Bath Football Club is one of the oldest and most successful clubs in existence. They play at The Recreation Ground, also known as The Rec, in the City of Bath.

Listed Jobs

Company Name: Bath Rugby
Job Title: Matchday Experience & Events Manager
Job Description: **Job title** Matchday Experience & Events Manager **Role Summary** Lead the design and delivery of the Matchday Experience (MDEX) at the club’s stadium, ensuring fans receive a holistic, branded experience before, during, and after home matches. Manage cross‑functional teams, budget, partners, and secondary events to drive fan engagement, revenue, and a high NPS score. **Expactations** - Deliver an NPS score above +50 and improve MDEX satisfaction year‑on‑year. - Increase fan engagement across all touchpoints, aligning with the new “Gladiatorial Spirit” brand. - Drive participation in secondary events (pre‑season launches, member and grassroots events) that attract new demographic segments. - Position the club as a top destination for local and international visitors. **Key Responsibilities** - Shape MDEX strategy in partnership with Head of Marketing and Communications. - Own the end‑to‑end fan journey: ticket purchase → matchday → post‑match survey. - Coordinate cross‑functional execution of matchday and secondary events. - Manage an annual budget of £100,000+, negotiate contracts with external partners and agencies. - Administer and analyse post‑match MDEX surveys, feeding insights into continuous improvement. - Champion the visibility of the new stadium and brand identity across all fan touchpoints. **Required Skills** - Minimum 1 year experience in events management, preferably sports. - Hands‑on, operational planning of complex events. - Strong organisational skills, able to run multiple events simultaneously. - Excellent communication, persuasive stakeholder engagement. - Customer‑excellence mindset with a track record of improving service quality. - Creative problem‑solving and innovation to deliver best‑in‑class experiences. - Commercial awareness: ability to align delivery with revenue objectives. - Team‑oriented, inclusive collaboration across departments. **Required Education & Certifications** - Bachelor’s degree in Marketing, Event Management, Hospitality, or related field preferred. - Professional certifications in event planning or project management (e.g., CMP, PPM) a plus.