- Company Name
- Fullscript
- Job Title
- Senior Digital Marketing Manager
- Job Description
-
**Job Title**
Senior Digital Marketing Manager
**Role Summary**
Lead the development, execution, and optimization of Fullscript’s paid digital marketing strategy across paid search, social, and programmatic channels. Drive customer acquisition, retention, and engagement for the healthcare B2B/B2C platform, managing a $5 M+ annual budget while mentoring a growing team and collaborating with internal stakeholders and external agencies.
**Expectations**
- Data‑driven decision maker who balances hands‑on campaign execution with long‑term strategic vision.
- Ability to translate performance metrics into actionable insights and continuous improvement.
- Strong leadership and communication skills to guide junior staff, coordinate cross‑functional teams, and maintain external partner relationships.
**Key Responsibilities**
1. **Paid Digital Strategy** – develop cohesive paid search, social, and programmatic plans focused on customer acquisition and ROI.
2. **Campaign Management** – oversee execution (through agencies) and optimize campaigns in Google Ads, Microsoft Ads, Meta, DSPs, and other ad‑serving platforms.
3. **Data Analysis & Insights** – analyze large datasets, generate KPI reports, and recommend optimizations.
4. **Team Collaboration & Leadership** – mentor junior marketers, coordinate with creative, data, and product teams.
5. **Partner & Client Relations** – manage relationships with agencies, vendors, and cross‑functional stakeholders.
6. **Process Improvement** – identify and implement automation and workflow efficiencies for high‑quality delivery.
7. **Budget Management** – control spend, invoicing, margin tracking, and ensure profitability across paid channels.
**Required Skills**
- Extensive experience managing paid media (SEM, programmatic, social) with hands‑on use of Google Ads, Microsoft Ads, Meta, DSPs.
- Proven track record managing ≥$5 M annual paid budgets.
- Strong analytical proficiency with Google Sheets, Slides, and ability to derive insights from large data sets.
- Excellent communication, stakeholder management, and cross‑functional collaboration.
- Detail‑oriented, numerate, and able to manage complex campaigns.
- Familiarity with performance tracking tools (Google Analytics, Looker Studio) is a plus.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Relevant digital marketing certifications (e.g., Google Ads, Meta Blueprint, DSP certifications) preferred but not mandatory.