Job Specifications
About Fullscript
We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care.
That simple idea grew into a platform that powers every part of care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment.
We build tools that make care smarter and more human. Tools that save time, simplify decisions, and help practitioners stay closely connected to the people they care for. When everything they need is in one place, they can focus on what matters most: helping people get better.
This is your invitation.
Bring your ideas, your grit, and your care for people.
Join us and shape the future of care.
The Senior Digital Marketing Manager at Fullscript will lead the strategic planning, execution, and optimization of high-impact digital advertising campaigns to drive customer acquisition, retention, and engagement. This senior role will take ownership of the overall digital paid strategy across programmatic, Display Advertising, Paid Search, and Search Engine Marketing (SEM). You will oversee the full lifecycle of digital programs—from planning to performance analysis—working alongside a small team and external agency toward Fullscript’s growth objectives.
The ideal candidate is a data-driven and strategic marketing leader who can balance hands-on campaign management with long-term strategic vision. You will shape Fullscript’s paid digital approach, mentor a growing team, and continuously evolve how Fullscript connects with healthcare providers online.
What You'll Do
Paid Digital Strategy: Includes Paid Search, Social, and Programmatic. Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition. Ensure cohesive strategy across all channels
Campaign Management: While hands-on execution is managed by our agency, this role will be expected to optimize, and troubleshoot digital campaigns across the marketing funnel. Leverage market-leading DSPs, Meta, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals
Data Analysis & Insights: Analyze large data sets to pull meaningful insights related to campaign performance, and provide actionable recommendations to optimize results. Measure campaign success against KPIs to ensure maximum efficiency and ROI
Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and data, while also managing external partners. Provide mentorship and guidance to junior team members, ensuring the effective execution of campaigns
Client & Partner Relationships: Develop and maintain strong relationships with external partners, and cross functional stakeholders. Collaborate on strategy and planning for campaigns as part of Fullscript’s broader marketing mix
Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities. Identify and implement process improvements to automate and streamline workflow to ensure efficient high-quality campaign delivery
Budget Management: Oversee paid digital budget management, including spend delivery, invoicing, investment, and margin tracking. Help drive profitability within the department while ensuring campaign efficiency and performance
What You'll Bring
Solid experience in paid digital campaign management, with hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms
Experience in managing $5 million+ in annual paid budgets
Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market, with an emphasis on SEM, programmatic display, and their roles in customer engagement
Advanced proficiency in Google Sheets and Slides to analyze campaign performance and present insights clearly
Exceptional analytical skills with the ability to work with large data sets and derive actionable insights
Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results
Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders
Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management
Bonus Points
Healthcare B2B and B2C experience
Experience and frameworks to apply with A/B testing to refine campaigns and improve results
Familiarity with performance tracking tools like Google Analytics and Looker Studio to evaluate paid digital program performance
Experience developing and executing marketing strategies for a multi-product platform serving both SMB and Enterprise customers
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