Harrier Trail Running

About the Company

Why compromise on style, functionality or value when you can have all three? The Harrier Trail Running collection is designed to bring the joy back into trail running whilst providing friendly support and advice should you need it. Our approach of designing and developing trail running kit directly from ideas, feedback and advice from our customers makes us different from the rest. We listen to what you want from your gear and bring it to life, we are made by trail runners. We are different in that we only sell our products online, direct to customers. Never through distributors or third party retailers. This allows us to pass significant savings to our customers, without compromising on quality, function or design. As a small, family-run team, we look after everything personally which means we can also offer the best customer service and support.

Listed Jobs

Company Name

Harrier Trail Running

Job Title

Director of Brand & Marketing

Job Description

**Job Title:** Director of Brand & Marketing **Role Summary:** Lead strategic brand development and marketing initiatives to drive growth in trail running. Shape brand identity, execute campaigns, and build community engagement. Balance creative vision with measurable outcomes in a high-growth environment. **Expectations:** - 8+ years in brand/marketing leadership, preferably in D2C, outdoor, or sports industries. - Proven ability to build culturally relevant brands and deliver commercial results. - Experience in community-led marketing, ambassador programs, and partnerships. - Leadership expertise to inspire teams and manage freelance collaborators. - Data-driven mindset to optimize strategy and measure impact. **Key Responsibilities:** - Oversee brand strategy execution across all touchpoints to establish a premium identity. - Design and launch integrated marketing campaigns that drive awareness, engagement, and sales. - Develop and expand loyalty through events, partnerships, and ambassador programs. - Align brand storytelling with revenue goals to maintain growth momentum. - Lead, mentor, and scale a multidisciplinary marketing team. - Analyze market trends and consumer insights to inform creative and strategic decisions. **Required Skills:** - Brand strategy development and positioning. - Marketing campaign management (digital, content, experiential). - Community engagement and stakeholder partnership development. - Cross-functional leadership and team-building. - Data analysis and performance measurement (ROI, KPI tracking). - Trend identification in sports, outdoor culture, and lifestyle sectors. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, or related field; Master’s preferred. - No certifications required.

Manchester, United kingdom

Hybrid

Senior

08-10-2025