BrandSpark®

www.BrandSpark.com

1 Job

26 Employees

About the Company

BrandSpark (r) is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.

Listed Jobs

Company Name: BrandSpark®
Job Title: Senior Market Research Analyst
Job Description: **Job Title** Senior Market Research Analyst **Role Summary** Translate consumer data into strategic insights to guide brand growth and positioning through quantitative and qualitative research. **Expectations** Lead end-to-end research projects, including survey design, data analysis, and insight delivery. Deliver actionable recommendations for client strategy. Collaborate with senior leadership to refine methodologies. **Key Responsibilities** - Design and execute quantitative/qualitative research (questionnaire development, data analysis, reporting). - Synthesize complex data into clear insights, presentations, and strategic narratives. - Create reports, dashboards, and client deliverables highlighting findings and recommendations. - Develop research hypotheses and frameworks aligned with client objectives. - Monitor market trends and consumer behavior to shape research priorities. **Required Skills** - 3-5+ years in marketing, consumer research, or insights consulting. - Expertise in survey design, data analysis (SPSS, Q, Tableau), and insight storytelling. - Proficiency in Excel, PowerPoint, and analytics tools. - Strong analytical and strategic thinking to link data to business outcomes. - Curiosity to explore consumer motivations; ability to communicate findings clearly. **Required Education & Certifications** Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics, or related field.