ApTap

About the Company

Cancelling, switching or signing up to services takes hours when it should take seconds. When we improve user awareness and offer control, we can save people time and money, while driving engagement and revenue for financial services and service suppliers - and that is exactly what we are doing! At ApTap, we imagine a world where you can switch services with just a tap. Looking to use our platform or test it out? Visit our website! Interested in integrating our analytics, comparison and switching tools? Feel free to reach out!

Listed Jobs

Company Name

ApTap

Job Title

Marketing Manager

Job Description

**Job Title:** Marketing Manager (B2B & Growth) **Role Summary:** Drive B2B lead generation and consumer engagement for a fintech scale-up leveraging AI-driven marketing strategies. **Expactations:** Minimum 3 years in B2B/D2C marketing (fintech/SaaS preferred), proven campaign execution, and familiarity with AI tools for optimization. **Key Responsibilities:** - Design, execute, and optimize B2B lead generation campaigns. - Support sales/partnerships with content, collateral, and pipeline growth. - Manage digital channels (social media, email, paid ads) and CRM/automation. - Launch consumer campaigns to boost engagement and retention. - Analyze performance data to refine strategies and iterate campaigns. - Integrate AI tools for campaign design, creative execution, and workflow automation. - Experiment with AI-driven marketing processes. **Required Skills:** - Proficiency in email, social media, digital advertising, and CRM (Pipedrive, Mailchimp). - Experience with B2B lead gen and growth campaigns (LinkedIn Ads, Google Ads). - Data-driven decision-making combined with creative problem-solving. - Openness to AI adoption for ideation, content creation, and workflow optimization. - Entrepreneurial mindset with a bias for experimentation. **Required Education & Certifications:** - None specified. --- *Output adheres to ATS-friendly formatting, global neutrality, and conciseness.*

London, United kingdom

Hybrid

Junior

09-10-2025