pladis Global

About the Company

pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake and chocolate. Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 27 factories in 11 countries, and is founded on collaboration, agility and resilience. As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than four billion people across the world. pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise of bringing happiness with every bite. This passion, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world. To view our privacy policy visit: http://www.pladiscareers.co.uk/privacy-policy/

Listed Jobs

Company Name

pladis Global

Job Title

Senior Brand Manager - McVitie's Masterbrand Communications

Job Description

**Job title** Senior Brand Manager – McVitie’s Masterbrand Communications **Role summary** Lead the development, delivery and performance measurement of 360° Masterbrand communications to drive sales and profit targets. Manage cross‑functional teams, external agencies, and a single direct report to ensure brand integrity, market relevance and commercial success. **Expectations** - Deliver integrated communication plans that meet UK sales and profitability goals. - Use consumer insight and data to shape brand strategy and adjust tactics. - Manage budget adherence and evaluate campaign ROI. - Influence stakeholders up to Director and UK Executive levels without formal authority. - Develop professional growth of an Assistant Brand Manager. **Key responsibilities** - Partner with Marketing, Media, and agencies to create Masterbrand communication strategy and annual plans. - Coordinate OOH, digital, social media, in‑store activation, and new‑product launch initiatives. - Work with Customer Market Insight (CMI) to track market share, brand equity and other performance metrics; take corrective action. - Provide regular updates to Marketing Director and UK Leadership Team. - Ensure activities align with retailer priorities and commercial planning. - Manage multiple workstreams, identify delivery risks, and implement mitigation plans. - Coach and evaluate the Assistant Brand Manager, prioritise workload, and foster capability growth. **Required skills** - Proven record of owning and executing 360° communications campaigns (FMCG preferred). - Strong commercial acumen with experience translating brand performance into commercial outcomes. - Expertise in managing external agencies and cross‑functional teams. - Excellent project management, organisational and risk‑management skills. - Ability to lead and influence at all organisational levels. - Self‑starter capable of juggling multiple projects and delivering results. - Proficient use of data and insights to drive decisions. **Required education & certifications** - Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent professional experience. - No specific certifications required.

London, United kingdom

Hybrid

Senior

26-02-2026