Job Specifications
In 2021, pladis proudly opened the doors to our vibrant global hub, the MIU Campus. Located in the heart of Chiswick Park, West London. Just a short 5-minute walk from Gunnersbury Station, our campus is nestled within 33 acres of beautifully landscaped gardens, offering a welcoming and inspiring environment for all. Chiswick Park is home to both our UK and Global Corporate teams, bringing together diverse teams across the business.
What will this role achieve?
As Senior Brand Manager (15-month FTC) for the McVitie’s Masterbrand, you will play a pivotal role in shaping and delivering the brand’s communication and marketing strategy, driving compelling, distinctive campaigns that keep McVitie’s top of mind and culturally relevant. Partnering closely with the Marketing Manager, you’ll lead cross‑channel communications, support the development and execution of strategic brand plans, and act as a true brand guardian with deep consumer insight and strong commercial acumen. This role is highly visible across the business, requiring confident stakeholder engagement up to Director and UK Exec level, and close collaboration with cross‑functional teams to ensure best‑in‑class execution and sustainable brand growth. This role has 1 Direct Report.
What will be your key deliverables?
Partner with the marketing manager, media team and key communication agencies to lead the development and delivery of Masterbrand communications strategy & plans to meet business sales and profit targets in line with Brand Planning process and pladis UK performance metrics.
Manage the development of strong coordinated marketing plans, as appropriate across OOH, digital, social media, in-store. Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.
Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight led plan development and activities.
Control Marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis.
Work with CMI partners to monitor key Masterbrand performance metrics such as market share and brand equity, taking corrective action accordingly.
Delivery of Brand and business performance metrics. Have a strong commercial awareness of brand performance and regularly update Marketing Director (and UKLT where appropriate) on key issues / successes. Regularly review plan and performance throughout year, taking appropriate remedial action as vital
Emphasis on using data and insights to drive projects and the development of the brand.
Engage and persuade others to gain dedication to key initiatives without reliance on formal authority. Encourage our commercial teams to deliver for the job holder’s respective brand.
Partner with Sales and Commercial Planning support to ensure Masterbrand activity supports retailer priorities and trading performance, balancing brand equity and short-term commercial objectives.
Manage multiple workstreams, proactively identifying delivery risks and implementing mitigation plans to protect performance.
Line manage and develop an Assistant Brand Manager, providing coaching, performance feedback and workload prioritisation to ensure strong delivery and capability growth.
Bring your experience.
Essential
Track record owning and delivering 360 Comms campaigns, ideally in FMCG but not essential.
Proven experience in dealing with comms and design agencies, ability to work with cross functional teams.
Strong commercial acumen
Proven track record of good project management experience.
To demonstrate the ability to lead and influence partner at all levels of the business.
Budget Management
To be a self-starter, able to work across multiple projects and fields.
FMCG experience on brands with a consistent record in achieving results-oriented growth plans.
Experience of cross functional working.
Proven technical marketing experience.
This role is not eligible for visa sponsorship.
What will the interview process be?
Initial Telephone call with Talent Acquisition
1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
2nd stage interview – 90 minutes – a technical interview to understand your skill set/case study or presentation interview.
pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!
What does pladis offer you?
Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
Car Allowance – paid monthly
Opportunity to self-enrol into Health Cash Plan
Private medical Insurance (if eligible by grade)
Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career.
Stakeholder Pension Scheme
Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
25 days + bank holi
About the Company
pladis is one of the world’s fastest growing snacking companies and home to much loved brands including McVitie’s, GODIVA and Ülker. pladis also owns regional brands Jacob’s, Go Ahead, Flipz, Turtles, BN, Verkade and many more products across sweet and savoury biscuits, wafer, cake and chocolate. Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. The expertise of its 16,000-strong global workforce spans 27 factories in 11 countries, and is founded on collaboration, ag...
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