Job Specifications
Head of Marketing – QSR
THE COMPANY
Our client, a global QSR operator is looking to accelerate expansion in the UK whilst growing its existing international markets. The business has seen significant growth over the last 4 years and has over 100 restaurants, and has established itself as one of the leading, and most exciting QSR brands in the UK.
THE ROLE
Reporting into the CMO the Head of Marketing will be responsible for leading the UK marketing function, and where required support the wider marketing team on key projects and workstreams. You'll have full responsibility for the marketing budget vs the plan to ensure strategic growth whilst working with key partners both internally and externally.
This is a fast‑paced, multi‑site, franchise-led environment, so you’ll be comfortable balancing brand building with sales activation, and you’ll know how to keep multiple stakeholders aligned while still moving at pace.
What you’ll be doing
Providing strategic leadership of the UK marketing function, including budget planning, control and reporting.
Developing and executing a long‑term commercial growth strategy that delivers profitable, year‑on‑year revenue growth.
Owning a fully integrated, multi‑channel marketing plan that drives awareness, consideration, acquisition and retention.
Building strong relationships with franchise partners and key delivery/aggregator partners to unlock performance and scalable growth.
Leading relationships with media, PR, digital, social, research and insight partners, ensuring best‑in‑class execution and strong commercial value.
Embedding a data‑driven culture across the team, with clear KPIs, regular reporting and action planning to improve ROI.
Managing and coaching the UK marketing team, creating a disciplined but creative way of working where people can do their best work.
Owning weekly and monthly reporting: sales vs plan, customer metrics, channel performance and activity “autopsies” so we keep learning and improving.
Key Competencies / experience required
Minimum 3 years experience as a Head of Marketing (or similar senior role) in a fast‑paced retail, QSR or multi‑site environment.
Proven track record managing significant marketing budgets and making clear commercial trade‑offs.
Deep understanding of the full marketing mix across brand, digital, social, CRM/loyalty and performance channels.
Strong leadership and stakeholder skills; you know how to influence, challenge and bring people with you.
Comfortable with data and insight, using numbers to shape strategy and optimise activity, not just report on it.
Experience working with delivery partners and loyalty programmes is a bonus.
Home - based / 3 days per month in the office
Package
c£80,000 base + profit related bonus scheme.
33 days holiday (including bank holidays and your birthday).
Life assurance and critical illness cover.
Private health and dental.
Access to an Employee Assistance Programme.
If you’re a commercially minded Head of Marketing who loves the mix of brand, data, and on-the-ground execution, as well as helping scale a disruptive QSR brand with big ambitions please apply below.
About the Company
Specialising in FMCG and Retail:
Sales, Digital & E-Commerce, Marketing, Category, Insights, Buying, Commercial Strategy, Procurement, Finance, HR, and Supply Chain.
We partner up with only a handful of clients, allowing us to gain greater knowledge of their business, whilst also giving us greater choice of companies to source talent from.
Typical roles we recruit for range from 40,000GBP to 250,000GBP.
Roles primarily across the UK&I but regularly recruit for roles across the globe like EMEA, MENA, Australasia, US, Ger...
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