Job Specifications
About The Group
The world is obsessed by small start-ups or the largest corporates. Most UK media agencies are built to serve the top 100 spending clients, and there are a multitude of boutique agencies to serve those starting out in business. The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates.
Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises. They are fighting larger, more established competitors and know they need to think and behave differently to win. They don't conform to category norms. Since they can't out-spend their competition, disruption is the safest move they can make.
The marketers leading these brands are innovative, resourceful, moving at pace and in all-out growth mode. They're powerful; redefining categories, overtaking and acquiring traditional businesses and changing consumer behaviour along with it.
Our clients share three common yet exciting challenges which define everything we do as an agency:
Consumer - customer acquisition is key to their success
Company - they are highly ambitious and built lean
Category - they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category
Purpose of the Role
This is a pivotal leadership role at the heart of our growth ambition. The Director of Marketing and New Business is responsible for delivering net new business growth across The Specialist Works and What's Possible Creative by driving bold, distinctive brand marketing and sweating every lever of growth. This role blends visionary brand leadership with grounded commercial rigour - walking the Mark Ritson talk by balancing long-term brand building with short-term activation.
Working super-collaboratively you'll lead the evolution and execution of our already successful marketing strategy that makes our agencies famous among entrepreneurial marketers, builds memory structures through our distinctive brand assets, and converts attention into action. You'll be responsible for the performance of our marketing tech stack, the quality of our content, and the effectiveness of our campaigns - all in service of driving measurable growth.
This is a role for someone who wants to do things differently. We're looking for a confident, creative marketer who understands the power of paid channels to amplify reach and drive fame. Someone who knows that in B2B marketing, 98% of the audience aren't in-market at any one time - and that building memory structures is the key to long-term growth. You'll have the opportunity and support here to do something big.
Key Responsibilities
Growth Leadership & Accountability
Be responsible (not just accountable) for delivering net new business growth across both agencies.
Track, analyse, and report on all forms of growth activity, using tools like Pipedrive and La Growth Machine.
Collaborate closely with New Business and all Client-facing teams to qualify and convert leads, and ensure marketing is tightly aligned to commercial outcomes.
Project manage the pitch process, ensuring we extract and amplify the best stories from our teams.
Brand Fame & Distinctiveness
Build and execute a marketing strategy that positions our agencies as the go-to partners for entrepreneurial brands.
Evolve and embed our distinctive brand assets — Sparky (our pink dog), The Specialist View, and CMO In The Know — to build memory structures and drive differentiation.
Ensure our brands are front-of-mind across the UK marketing community, known for adding disproportionate value to entrepreneurial marketers.
Drive a step-change in the agency's fame through bold, creative use of owned, earned and paid channels and distinctive storytelling.
Content, Community & Thought Leadership
Lead the creation and distribution of high-impact content across video, email, events, and social — with video as a core format - working with our Junior Content Producer
Champion The Specialist View as a multi-format thought leadership platform that entertains, educates, and converts.
Grow and activate our CMO In The Know community to drive advocacy, referrals, and deeper engagement.
Secure opportunities for our specialists and clients to speak at industry events, panels, podcasts, and webinars.
Marketing Tech & Performance
Oversee the optimal use of our marketing tech stack, ensuring tools are integrated, efficient, and driving performance (these include Pipedrive and La Growth Machine)
Use data, insight, and experimentation to continually optimise campaign pace, content effectiveness, and lead quality.
Ensure marketing activity is measurable, scalable, and aligned to growth goals.
Leadership & Collaboration
Inspire and lead a high-performing marketing team, fostering a culture of
About the Company
What's Possible Group is a collection of PICK (Passionate, Inquisitive, Caring and Knowledgeable) people building marketing services for marketers at entrepreneurial brands.
What's Possible is the home to:
www.thespecialistworks.com
www.whatspossiblecreative.com
and through it's Make Possible investment arm, supports the growth of:
www.exactconnections.com
www.pashn.media
www.vectorretail.media
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