Outdoorsy

About the Company

The Outdoorsy Group is a travel and hospitality company that integrates marketplace technology, insurance, and real estate to create unforgettable outdoor experiences. We're on a mission to restore people's relationship with the outdoors and each other by solving foundational human problems and creating lasting memories through exceptional outdoor experiences. Our lines of business include: Outdoorsy.com, the world's leading outdoor travel marketplace. We connect guests with P2P RV rentals and professionalized businesses offering RVs and campgrounds. We operate globally in 14 countries, with North America as our strategic focus. Our insurance company Roamly.com provides specialty insurance solutions, ensuring peace of mind. Roamly's AI-driven enterprise platform also supports other marketplaces. Outdoorsy Stays owns and operates campgrounds and glamping sites in iconic locations, providing exclusive experiences and seamless integration with Outdoorsy.com.

Listed Jobs

Company Name

Outdoorsy

Job Title

Lifecycle Marketing Associate (Contract-to-Hire)

Job Description

**Job Title** Lifecycle Marketing Associate (Contract-to-Hire) **Role Summary** Data‑driven lifecycle marketer with 2‑4 years of experience, responsible for operating a portfolio of 30+ automated communication journeys (Email, SMS, Push) across two product lines (Roamly & Wheelbase). Manages platform administration, journey logic, content creation, A/B testing, and compliance while collaborating with product, engineering, and lifecycle teams. **Expectations** - Refresh existing automated journeys with new creative and copy. - Design and launch new automated journeys on a quarterly basis. - Plan, schedule, and execute monthly blast communications. - Maintain comprehensive customer journey maps and documentation. - Conduct A/B tests and deliver optimization reports at least quarterly. - Achieve notable improvements in open, click‑through, and conversion rates. - Respond promptly to legal/compliance requests and ad‑hoc agent requests. **Key Responsibilities** - Administer Customer.io (Email & Push) and Attentive (SMS) to ensure deliverability and health. - Own logic, content, and performance of >30 lifecycle journeys; develop new content and refine existing logic. - Document and update a full customer journey map covering all touchpoints. - Partner with product & engineering to audit events and define new event requirements for automations. - Manage blast calendar, including audience segmentation, content creation, and scheduling. - Execute A/B testing roadmap across all channels; analyze results to drive continuous improvement. - Draft persuasive copy for emails, SMS, and push notifications, shifting between brand voices. - Handle compliance & support duties: legal requests, manual unsubscribes, journey hot‑fixes, timestamp audits. - Coordinate with the Outdoorsy lifecycle team to create upsell content for Marketplace host audience. **Required Skills** - 2‑4 years lifecycle marketing, CRM, or automation experience. - Expert knowledge of Customer.io, Attentive, or equivalent ESP/SMS platforms (e.g., Braze, Klaviyo). - Intermediate AI proficiency (Gemini, Jasper). - Strong A/B testing history and analytical mindset. - Excellent copywriting across multiple channels and brand voices. - Technical fluency: event triggers, APIs, data schemas; ability to discuss product/engineering concepts. - Familiarity with insurance/fintech regulatory nuances. - Adaptability to fast‑paced environments; contract‑to‑hire readiness. **Required Education & Certifications** - No specific degree or certification required (relevant education in marketing, communications, or related field preferred).

Austin, United states

On site

Junior

27-01-2026