Job Specifications
About The Outdoorsy Group
Founded in 2015, Outdoorsy Group pioneered access to the outdoors by building the world's leading outdoor travel ecosystem. Millions of guests trust Outdoorsy to create lifelong family memories, while hosts rely on its products and innovations to grow their businesses and unlock life-changing sources of income. Outdoorsy Group's portfolio includes Outdoorsy.com, the largest outdoor travel and hospitality marketplace; the Destination Network, a growing collection of campgrounds and glamping retreats set in some of the country's most iconic landscapes; and Roamly, its proprietary insurtech platform powering Outdoorsy.com and enabling insurance infrastructure for global marketplaces. Together, Outdoorsy Group's businesses are united by a long-term mission: to restore our relationship with the outdoors—and with one another.
About The Role
We are looking for a data-driven and creative Lifecycle Marketing Associate to join our team on a contract basis. You will be the primary engine behind our lifecycle program, managing a complex ecosystem of 30+ automated journeys and recurring blast communications.
This role is unique in its breadth: you will support two of our products on an 80/20 split, focusing primarily on Roamly and Wheelbase. The ideal candidate has prior experience in Insurtech or Fintech, and is a technical lifecycle marketer who can move seamlessly between high-level journey mapping, technical campaign production, and persuasive copywriting.
Requirements
Key Responsibilities & Deliverables
Platform Administration: Act as an admin for Customer.io (Email & Push) and Attentive (SMS), ensuring deliverability and platform health
Journey Management: Own the logic, content, and performance of 30+ automated lifecycle journeys. You will be responsible for developing net-new content and optimizing existing logic to drive retention and conversion
Strategic Mapping: Document and maintain a comprehensive Customer Journey Map. You will chart every touchpoint, from sales and service to portal notifications, ensuring a cohesive experience during hand-offs between Roamly and Wheelbase
Product & Engineering Collaboration: Partner with the product team to audit existing events and define requirements for net-new event creation to trigger sophisticated automations
Campaign Execution: Manage a holistic calendar of blast communications (Email/SMS). You will handle everything from audience segmentation to content development
Testing & Optimization: Maintain an A/B testing roadmap across all channels to constantly improve open rates, CTRs, and conversion metrics
Copywriting: Draft compelling copy for all emails, SMS, and push notifications with the ability to switch between multiple brand voices, targeting unique customer personas
Compliance & Support: Serve as the point person for legal/compliance requests and handle ad-hoc service requests from agents (e.g., manual unsubscribes, journey hotfixes, and timestamp audits)
Cross-Brand Synergy: Collaborate closely with the Outdoorsy lifecycle team to develop Roamly upsell content specifically for the Marketplace host audience
Key Performance Indicators (KPIs)
Primary:
Automated email journeys refreshed with new creative and copy
New automated email journeys developed
Monthly blast campaigns planned and deployed
Creation of journey mapping documents
AB tests executed quarterly
Secondary:
Development of engagement and conversion benchmarks
Engagement metrics improved (open rate, click rate, conversion rate).
Who You Are (Candidate Profile)
Experience: 2-4 years of experience in lifecycle marketing, CRM, or marketing automation
Industry Background: Prior experience in Insurtech or Fintech is highly preferred, with an understanding of the regulatory nuances of insurance communications
AI Proficiency: Intermediate level aptitude with AI tooling including Gemini, prior experience working for companies or clients utilizing AI (e.g. Jasper)
Tech Stack: Expert-level knowledge of Customer.io and Attentive (or similar sophisticated ESP/SMS tools like Braze or Klaviyo)
Analytical Mindset: Proven track record of running A/B tests and using data to inform lifecycle logic
Technical Literacy: Ability to speak "product" and "engineering". You should be comfortable discussing event triggers, APIs, and data schemas
Adaptability: Comfortable working in a fast-paced environment with a "contract-to-hire" mindset, showing the initiative required for a full-time role
Benefits
Position Details
Classification: 6-Month Contract-to-Hire
Compensation: $75.00 - $80.00 per hour
Location: Austin, TX (On-site)
Growth Opportunity: Join a company in its early stages and help build its foundation for success
Vibrant Culture: Lively Austin HQ with catered lunches, Happy Hours, and team-building events
About the Company
The Outdoorsy Group is a travel and hospitality company that integrates marketplace technology, insurance, and real estate to create unforgettable outdoor experiences. We're on a mission to restore people's relationship with the outdoors and each other by solving foundational human problems and creating lasting memories through exceptional outdoor experiences. Our lines of business include: Outdoorsy.com, the world's leading outdoor travel marketplace. We connect guests with P2P RV rentals and professionalized businesses off...
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