- Company Name
- Arivano
- Job Title
- Marketing Strategist
- Job Description
-
Job Title: Marketing Strategist
Role Summary:
Spearhead end‑to‑end marketing strategy and integrated campaigns across diverse industries (design, furniture, lifestyle, hospitality, etc.). Translate client objectives into actionable plans covering creative direction, content, media, and activation, and collaborate with creative and social teams to deliver measurable outcomes.
Expectations:
- 3–5 years in marketing strategy, brand management, or agency campaign planning.
- Blend creative vision with analytical rigor to inform decision‑making.
- Lead client engagements, presentations, and strategy discussions with confidence.
- Execute hands‑on involvement from ideation through production and launch.
Key Responsibilities:
- Develop and refine marketing strategies and integrated campaigns for multiple clients.
- Translate client goals into actionable plans covering creative direction, content strategy, media mix, and activation concepts.
- Partner with creative and social teams to plan, produce, and launch campaigns.
- Monitor campaign performance, analyze results, and recommend optimization tactics.
- Participate in brainstorming and brand narrative development, creating content pillars and storytelling frameworks.
- Present ideas to clients, lead meetings, and align on strategic goals.
Required Skills:
- Strong creative thinking coupled with data‑driven analytical skills.
- Proficiency in social media, digital marketing, influencer campaigns, and experiential activations.
- Excellent communication, presentation, and client‑management abilities.
- Ability to lead meetings, pitch concepts, and influence stakeholders.
- Hands‑on execution mindset—actively involved in campaign implementation.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Relevant certifications in digital marketing, analytics, or strategy preferred (e.g., Google Analytics, HubSpot, Facebook Blueprint).