- Company Name
- MSL (Global)
- Job Title
- Senior Digital Strategist
- Job Description
-
**Job Title**
Senior Digital Strategist
**Role Summary**
Provide end‑to‑end digital strategy and execution to advance corporate communication goals, including reputation management, stakeholder engagement, thought leadership, ESG positioning and executive visibility. Operate as a freelance senior adviser for a 3‑month engagement, leading digital planning, paid media, content governance, and performance analytics.
**Expectations**
- Freelance engagement, start ASAP; 3‑month term.
- Onsite in‑person 4 days per week, remote 1 day.
- Deliver measurable impact across web, social, paid media, and corporate content.
- Report to senior leadership and client teams on strategy, performance and optimisation.
**Key Responsibilities**
- Develop and implement integrated digital strategies aligned with corporate communications objectives.
- Translate business goals into actionable plans across web, social, and paid channels.
- Shape content pillars, messaging frameworks and brand voice for corporate audiences (investors, policymakers, employees, media).
- Advise on digital‑first storytelling, ESG framing, and executive visibility initiatives.
- Lead paid media planning: platform selection, audience targeting, creative brief, budget allocation, scheduling, optimisation, and performance tracking.
- Provide data‑driven recommendations to amplify organic and earned activities.
- Oversee planning, production and distribution of high‑quality corporate content across digital platforms.
- Ensure consistency of tone, brand identity and messaging across all channels.
- Support content governance, website development and channel optimisation.
- Build robust measurement frameworks, dashboards and reports; translate analytics into actionable insights.
- Present performance insights and strategic recommendations to clients and internal stakeholders.
**Required Skills**
- Strategic digital planning for corporate communications.
- Paid media strategy and optimisation (Google Ads, Meta, LinkedIn, etc.).
- Data analysis, dashboard creation and performance reporting.
- Content strategy, governance and multi‑channel execution.
- Excellent communication and stakeholder management.
- ESG and corporate messaging expertise.
**Required Education & Certifications**
- Bachelor’s degree in Communications, Marketing, Digital Media or related field.
- Minimum 5 years relevant experience in senior digital strategy or communications roles.
- Preferred certifications: Google Ads, Meta Blueprint, Google Analytics, and a recognized digital or marketing certification.