Skills

Leadership Analytics

Job Specifications

Freelance Digital / Social Strategist

Start - ASAP

Duration - 3 months

Rate - Up to £500 depending on exp

Onsite 4 days / 1 day remote

MUST HAVE COMMS / PR EXPERIENCE

REQUIREMENTS

Digital Strategy & Planning

• Develop and implement integrated digital strategies that support corporate communications objectives, including reputation management, stakeholder engagement, and thought leadership.

• Translate business goals into actionable digital plans across web, social and paid channels.

• Shape content pillars and messaging frameworks suitable for corporate audiences (e.g. investors, policymakers, employees, media).

• Advise on digital-first storytelling, ESG positioning and executive visibility initiatives.

Paid Media Planning & Scheduling

• Lead on paid media strategy across corporate campaigns, ensuring alignment with wider communications objectives.

• Develop and manage paid media plans — including platform selection, audience targeting, creative recommendations and budget allocation.

• Oversee scheduling, optimisation and performance tracking of paid campaigns

• Provide clients with clear, data-led recommendations on how paid media can amplify organic and earned activity.

Client Leadership & Advisory

• Serve as the senior digital advisor providing strategic counsel on all aspects of digital communications.

Content & Channel Management

• Oversee the planning, creation and distribution of high-quality corporate content across digital platforms.

• Ensure consistency of tone, brand identity and messaging across all channels.

• Support content governance, website development, and channel optimisation initiatives.

• Work closely with creative, PR and content production teams to deliver cohesive, impactful campaigns.

Performance, Analytics & Reporting

• Establish robust measurement frameworks to evaluate digital performance and impact.

• Develop dashboards and reports that translate data into actionable insight.

• Use analytics to inform ongoing optimisation of content, paid activity and digital presence.

• Present performance insights and strategic recommendations to clients and internal stakeholders.

About the Company

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more ... Know more