Haysto

www.haysto.com

1 Job

112 Employees

About the Company

Backed by leading investors including HL Partnership, Better Group, Experian, The CEO of OakNorth and former Chairman of Salesforce, we started by solving the biggest gap in the market — helping the self-employed, those with bad credit, and anyone with complex income. The one in five customers unable to get a mortgage through traditional channels. To fix it, we built Haya: a data, decisioning, and automation platform that powers both our brands: Haysto (specialist) and Picnic (mainstream). Now, we’re extending this capability through innovative B2C solutions reaching millions of consumers via our partners. We help customers understand and improve eligibility, boost borrowing power, and switch or repay faster. We’re redefining how people understand, access, and manage homeownership

Listed Jobs

Company Name: Haysto
Job Title: Senior Paid Media Manager
Job Description: Job title: Senior Paid Media Manager Role Summary: Own and scale paid acquisition across digital channels, driving high‑intent traffic and conversion for a fintech mortgage platform. Deliver data‑driven optimisations, campaign planning, and performance reporting to achieve cost‑efficient growth. Expactations: • 5+ years of paid media experience (PPC/performance marketing). • Proven management of £1M+ Google Ads budgets. • Strong analytical mindset with expertise in Google Ads, Bing, GA, and paid media tools. • Data‑driven, bias for action, and ability to translate insights into growth strategy. Key Responsibilities: • Plan, launch, and optimise Google Ads, Bing Ads, and other PPC campaigns. • Analyse landing page and funnel performance; run A/B tests to boost CTR, conversion rates, and ROI. • Develop audience segmentation and remarketing strategies across Paid Search, Email, and SMS. • Manage multi‑channel budgets (including £1M+ spend) to reduce CPA and improve CAC efficiency. • Track KPIs using Google Analytics, Looker, and internal dashboards. • Produce regular performance reports on spend, conversions, CAC, and growth trends. • Provide actionable insights to influence product, content, and growth strategy. Required Skills: • Advanced proficiency in Google Ads, Bing Ads, and paid media platforms. • Expertise in Google Analytics, GA4, Looker, and conversion tracking. • A/B testing, funnel analysis, and optimisation techniques. • Budget management and ROAS optimisation. • Strong analytical, reporting, and stakeholder communication skills. • Self‑motivated with a bias for rapid experimentation and impact. Required Education & Certifications: • Bachelor’s degree in Marketing, Business, or related field (preferred). • Google Ads Certification (optional but advantageous).