Skills

Leadership Salesforce Autonomy Marketing Analytics Google Analytics

Job Specifications

About Us

Backed by leading investors including HL Partnership, Better Group, Experian, the CEO of OakNorth, and the former Chairman of Salesforce, we started by tackling the biggest gap in the mortgage market: the one in five customers who can’t get a mortgage through traditional channels.

To fix it, we built Haya — our decisioning, data and automation platform. Haya powers both our brands:

Haysto (specialist mortgages)
Picnic (mainstream mortgages)

What began as a mission to help customers who were overlooked has now become something much bigger.

Today, we’re extending our technology and expertise through partnerships that reach millions of consumers. We help people understand and improve their eligibility and switch or repay faster - removing complexity and giving customers clarity and confidence in one of the most important financial decisions they’ll ever make.

We’re redefining how people understand, access and manage homeownership. And the work we do genuinely changes lives. From first-time buyers who never thought they could get a mortgage, to families securing a better deal at the right moment.

We're rated 4.9* on Trustpilot

https://uk.trustpilot.com/review/haysto.com

The Opportunity

We’re looking for an exceptional Senior Paid Media Manager to take ownership of our paid acquisition strategy, drive high-intent traffic, and scale performance across the entire funnel. This is a hands-on role with high autonomy and real influence - the chance to shape the growth engine of one of the UK’s fastest-growing fintechs.

The work you will do matters. Every campaign, every optimisation, every idea contributes directly to someone getting the home they often never thought they could have. You’ll work alongside people who care deeply about the mission and who move fast, collaborate, and take pride in the impact we make for customers every day.

What You'll Be Doing

Traffic & Conversion Optimisation
Plan, launch and optimise Google Ads campaigns
Analyse behaviour across landing pages & funnels
Run A/B tests to improve CTR, conversion rates and ROI
Build segmentation and remarketing strategies
Oversee multi-channel campaigns across PPC, Email & SMS
Adapt quickly to performance data to reduce CPA and boost CAC efficiency

Analytics & Reporting

Track KPIs using Google Analytics, Looker & internal tools
Report on spend, conversion rates, CAC & performance trends
Deliver insights that shape growth, product and content strategy

What You'll Bring

5+ years’ experience in PPC/performance marketing
Proven experience managing £1M+ Google PPC budgets
Strong analytical and optimisation skills
Deep knowledge of Google Ads, Bing, GA, and paid media tooling
A data-driven mindset and a bias for action

Why Join Us

High-growth environment with no hierarchy
Decisions are fast and your ideas will be implemented
Work directly with leadership & help build a category-defining company
36 days holiday (including your birthday off)
Share options (Vestd) — share in the upside
Mental health support via SPILL
Regular team events and a culture built on pace, ownership and collaboration

About the Company

Backed by leading investors including HL Partnership, Better Group, Experian, The CEO of OakNorth and former Chairman of Salesforce, we started by solving the biggest gap in the market — helping the self-employed, those with bad credit, and anyone with complex income. The one in five customers unable to get a mortgage through traditional channels. To fix it, we built Haya: a data, decisioning, and automation platform that powers both our brands: Haysto (specialist) and Picnic (mainstream). Now, we’re extending this capabilit... Know more