Mayborn Group Limited

About the Company

At Mayborn Group, we’re the proud owner globally recognised brand, Tommee Tippee® and American brand, Baby Buddha. Our award-winning Tommee Tippee® brand was launched in the UK over 60 years ago, beginning with a simple yet ingenious weighted cup that wouldn’t tip over. Since then, it has grown into a household name, available in more than 60 countries worldwide. Today, we’re driven by a bold vision: to become the world’s number one parent-care company — supporting a new generation, liberating parents’ intuition through empathetic design. Mayborn Group is an international manufacturer, marketer, and distributor of innovative, stylish baby and parent-care essentials. We operate with a global team spanning multiple regions, led by a diverse Executive and Senior Leadership Team. Inclusion is at the heart of everything we do — we believe every individual deserves to feel seen, supported, and valued. Our culture celebrates difference, amplifies voices, and opens doors to opportunity for all. Our product range spans the feeding, breastfeeding, comforting, sleeping, and changing categories, supporting families from birth through to toddlerhood. Headquartered in Newcastle upon Tyne, UK, we also have regional commercial offices in North America, Australia, France, Hong Kong SAR, and mainland China. Our company owned manufacturing facilities are located in Tangier (Morocco), Guangdong (China), and Mansfield (UK), supported by a global network of third party logistics warehouses — all working together to deliver products parents trust and love.

Listed Jobs

Company Name

Mayborn Group Limited

Job Title

Social Media Executive (FTC)

Job Description

Job Title: Social Media Executive (FTC) Role Summary: Lead the UK social media strategy for Tommee Tippee, creating and executing localized content that aligns with global brand objectives, nurtures online communities, and builds brand equity among parenting audiences. Expectations: * Deliver measurable engagement and growth across TikTok, Instagram, Facebook, YouTube, and Reddit. * Provide actionable insights, analytics, and KPI-driven reporting. * Collaborate with Brand, Shopper Marketing, Global Content, Media, and Creative teams to ensure cohesive campaigns and compliance. Key Responsibilities: * Develop and implement the UK social media plan, including content calendars, community management, and influencer collaborations. * Manage day‑to‑day responses to organic and paid posts, DMs, and community interactions. * Produce regular performance reports, set short‑ and long‑term objectives, and recommend optimizations. * Coordinate with Media team on content boosting, audience targeting, and budget allocation. * Partner with Influencer/Content managers to deliver community‑centric campaigns. * Share best practices and insights across international social teams. * Identify and leverage trending topics that resonate with parenting audiences. * Support broader business initiatives, process improvements, and administrative tasks. Required Skills: * Proven experience managing TikTok, Instagram, Facebook, YouTube, and Reddit channels. * Strong written and verbal communication; adept at stakeholder engagement across levels. * Project management, prioritisation, and adaptability in a fast‑moving environment. * Entrepreneurial mindset with a data‑driven approach to social strategy. * Proficiency in analytics tools and social media management platforms. Required Education & Certifications: * Bachelor’s degree in Marketing, Digital, Business, or related field (preferred). * Certifications in social media strategy, analytics, or digital marketing are advantageous.

Newcastle upon tyne, United kingdom

Hybrid

20-11-2025