- Company Name
- Talution Group
- Job Title
- Digital Marketing Specialist
- Job Description
-
**Job Title:** Digital Marketing Specialist
**Role Summary:**
Partner with global creator and affiliate programs to recruit, onboard, and scale creator talent; drive cross‑channel marketing performance; source and vet content for paid social campaigns; maintain creator pipeline and compliance; coordinate with analytics, legal, and paid media teams.
**Expectations:**
- 3–5 years’ experience in affiliate, influencer, and paid‑social marketing.
- Proven track record of recruiting/activating creators, driving performance metrics, and managing cross‑functional campaigns.
- Strong analytical mindset with attribution and performance evaluation skills.
**Key Responsibilities:**
- Identify & recruit creators/affiliates; validate regional strategies before global roll‑out.
- Manage high‑touch outreach, contract negotiations, and ongoing relationship building.
- Coordinate creator engagement across inboxes, networks, and internal channels.
- Track incentive fulfillment (gift cards, coupons), support contests, giveaways, and seasonal programs.
- Source and vet creators for TikTok, Pinterest, YouTube, and Meta ad campaigns; align with paid‑social leads on content calendars.
- Collaborate with paid‑social, analytics, legal, and creative teams for compliance, optimization, and resource alignment.
- Lead monthly email calendar syncs in Braze; set up audiences, campaigns, and verify deliverables.
- Engage agency partners to identify high‑quality leads and test recruitment approaches.
- Drive channel alignment for in‑house creator programs, external networks, and paid advertising.
**Required Skills:**
- Affiliate & influencer marketing strategy.
- Paid‑social content sourcing & creator vetting.
- Cross‑functional collaboration (paid media, analytics, legal, creative).
- Data‑driven attribution analysis and performance optimization.
- Strong communication and negotiation abilities.
- Proficiency in paid‑social platforms (Meta, TikTok, Pinterest, YouTube) and email marketing tools (Braze).
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Certifications in digital marketing, paid‑social advertising, or analytics preferred (e.g., Meta Certified, Google Ads, Braze).