Rawlings Opticians & Hearing Care

About the Company

At Rawlings Opticians & Hearing Care, independence isn’t just about how we run our business – it’s about the freedom to put people first. Established in 1895, we’ve grown into a trusted family of 12 practices across Hampshire and Surrey, blending traditional values with today’s leading technology. Our team is proud to deliver expert eye and hearing care with a personal touch. We invest in state-of-the-art equipment, take time for unhurried appointments, and carefully curate our frame collections to reflect both style and quality. That means we can focus on what really matters – making a genuine difference to every patient who walks through our doors. But we don’t just look after our patients. We look after each other too. Working with us means joining a supportive, close-knit team where your ideas are valued, your professional growth is encouraged, and your work-life balance is respected. Heritage and innovation come together at Rawlings to create a place where patients feel valued, professionals feel supported, and long-term relationships thrive.

Listed Jobs

Company Name

Rawlings Opticians & Hearing Care

Job Title

Marketing Executive

Job Description

**Job Title** Marketing Executive **Role Summary** Manage and deliver a cohesive marketing programme across 12 retail sites, focusing on social media, content creation, print collateral, events, and local outreach. Works collaboratively with branch teams and external suppliers to maintain brand consistency and drive customer engagement. **Expectations** - Deliver high‑quality marketing assets on time while juggling multiple projects. - Independently devise and execute creative campaigns across digital and print media. - Analyse performance data to refine strategies and report results to senior marketing staff. **Key Responsibilities** - Plan, create, schedule, and report on social media posts for Facebook, Instagram, LinkedIn, and TikTok. - Design and write captions, blogs, editorials, videos, and other written materials. - Produce and manage in‑branch POS displays, posters, and marketing collateral. - Support website SEO initiatives: content updates, keyword planning, and analytics tracking. - Coordinate and promote events and local outreach programmes. - Create email templates and assist with email campaign execution. - Engage suppliers, negotiate contracts, and ensure timely delivery of marketing materials. - Travel within the region to liaise with branch managers and gather content. **Required Skills** - Minimum 1 year of experience in a social media marketing role. - Strong written and verbal communication, copywriting, editing, and proofreading. - Proficiency with Adobe Creative Suite (photoshop, illustrator, etc.). - Experience using analytics tools (Google Analytics, social media insights). - Excellent organisational and time‑management skills, able to meet tight deadlines. - Ability to work independently and collaboratively. - Willingness to travel within the UK and work outside normal hours as necessary. **Required Education & Certifications** - Qualified in a business or marketing‑related field. - Full UK driving licence and access to a vehicle.

Winchester, United kingdom

On site

Fresher

10-12-2025