Job Specifications
Company Description
We’re looking for a dynamic Marketing Executive to create content, build relationships, and drive meaningful marketing across our 12 branches. If you are passionate about social but enjoy more variety within your job than social media alone, have great people skills and an eye for fashion – this could be the role you have been looking for!
Rawlings Opticians & Hearing Care have looked after generations of families eyecare throughout Hampshire and Surrey since we first opened our doors in 1895. In the last few years we have also offered hearing care services. To maintain our reputation, high standards of external communication are required. You will be reporting to the Marketing Director and Marketing Co-ordinator and complete discretion regarding business matters is mandatory. You will build relationships with our branch managers and their teams as well as local business organisations, and will be willing to attend occasional meetings and events outside of normal working hours.
Role Description
With 12 branches across Hampshire and Surrey, our need for consistent, high-quality marketing has never been greater. This role will support the delivery of our full and varied marketing plan, contributing to activity across digital, social, print, in-branch materials, events, and local outreach.
The Marketing Executive will take day-to-day responsibility for planning, creating, and delivering social media content, as well as supporting wider marketing initiatives at every level. This may involve print creation and other tasks. The role involves regular contact with staff across all branches, gathering information, responding to requests, and proactively seeking content. Travel within the region is required to build relationships and source material.
The successful candidate will be organised, creative, and able to manage multiple projects simultaneously while meeting deadlines. Experience running social media campaigns and strong knowledge of major platforms is essential. An understanding of marketing strategy, experience in events, and an interest in fashion or eyewear would be advantageous.
Specific Responsibilities
Social Media Management
· Support and further develop the social media plan and .
· Design posts and write captions across Facebook, Instagram, LinkedIn and TikTok.
· Schedule all social media content.
· Report on social media performance and suggest improvements.
· Support the creation and reporting of paid social campaigns.
Content Creation
· Produce content including videos, blogs, editorials and other written material.
· Request and gather content from branches and staff when required.
· Implement approved content plans across all channels.
In-Branch POS & Print Materials
Plan and design in-branch posters and other POS materials.
Manage poster delivery and ensure all displays are up to date.
Create marketing collateral and support delivery to deadlines.
Website & SEO Support
Support SEO activity by identifying opportunities, planning updates and requesting content.
Assist in implementing SEO-related content improvements.
General Marketing Activity
Help plan and deliver wider marketing initiatives throughout the year.
Work with suppliers, negotiating where appropriate.
Identify new marketing opportunities and contribute ideas.
Events & Local Activity
Identify key events throughout the year and assist in their planning and delivery.
Work with branch managers on local marketing opportunities, including advertising.
Email Marketing
Create email templates and support email campaign activity.
Key Competencies
· At least one year’s experience in a social media marketing role is essential
· Excellent communication and interpersonal skills
· Able to work independently under own initiative as well as part of a team
· Good organisational skills and an ability to manage a busy workload ensuring deadlines are met with regular reports to the Marketing Co-ordinator and Marketing Director
· Keeping track and measuring new enquiries and use of google analytics
· Copywriting, editing and proofreading skills
General
· Working knowledge of Adobe Creative Suite
· Willingness to expand knowledge and experience
· Willingness to learn and adopt new skills, sharing in general office duties and administration
· Willingness to travel within the UK
· An interest in eyecare/eyewear/hearing care and fashion
Qualifications
· A business or marketing-related qualification is required
· Full UK driving licence and own car
Benefits:
28 days holiday including bank holidays
Company Pension Scheme
Cycle to work scheme
Sick pay
Wellness & Wellbeing App
Perkbox
Employee Assist Programme
Schedule:
Monday to Friday
No weekends
Work Location: Winchester
About the Company
At Rawlings Opticians & Hearing Care, independence isn’t just about how we run our business – it’s about the freedom to put people first. Established in 1895, we’ve grown into a trusted family of 12 practices across Hampshire and Surrey, blending traditional values with today’s leading technology. Our team is proud to deliver expert eye and hearing care with a personal touch. We invest in state-of-the-art equipment, take time for unhurried appointments, and carefully curate our frame collections to reflect both style and qua...
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