RoboK

About the Company

RoboK is a VC-backed spin-out from the University of Cambridge delivering AI-powered computer vision solutions to transform safety and efficiency across large-scale industrial environments.

We turn existing CCTV infrastructure into a powerful source of operational insight helping businesses identify health & safety risks, inefficiencies, and compliance issues without needing new hardware or costly upgrades.

Our platform analyses visual data from warehouses, distribution centres, ports, transport hubs, and construction sites to surface the moments that matter. From detecting near-misses and unsafe behaviours to spotting operational delays, RoboK empowers teams to act with confidence backed by evidence and insight.

Unlike traditional safety audits, RoboK focuses on delivering actionable insights based on actual footage, which gives businesses a deeper, contextual understanding of risks and operational patterns. This enables long-term improvements, better training, and data-led decision making.

We work closely with our customers to integrate seamlessly into their operations and continuously improve system accuracy. Whether you're looking to reduce incidents, increase throughput, or raise safety standards, RoboK helps unlock the hidden value in your visual data.

Listed Jobs

Company Name

RoboK

Job Title

Marketing Lead

Job Description

**Job Title:** Marketing Lead **Role Summary:** Lead end‑to‑end marketing for an AI‑driven safety platform, driving demand generation, content creation, and campaign execution. Own the marketing stack, collaborate with the CEO and sales team, and translate complex technology into clear, value‑led B2B messaging for senior decision‑makers. **Expectations:** - 2–5+ years of hands‑on B2B marketing experience (SaaS, deep tech, or industrial). - Strong execution focus: deliver tangible marketing outputs, not just plans. - Ability to work independently, own outcomes, and manage cross‑functional ownership. - Curiosity, good judgment, and quick learning in a fast‑moving environment. **Key Responsibilities:** 1. Own and execute demand‑generation strategy across content, SEO, and targeted campaigns. 2. Produce high‑quality, credible content (blogs, case studies, landing pages, sales materials). 3. Translate AI and safety technology into clear, value‑driven messaging for senior B2B audiences. 4. Operate and maintain the marketing tool stack: CRM, marketing automation, reporting dashboards. 5. Track leads, pipeline contribution, and campaign performance; provide actionable insights. 6. Create and maintain sales enablement assets that support a consultative B2B sales cycle. 7. Partner with the CEO and sales team to refine positioning and go‑to‑market execution. **Required Skills:** - B2B marketing strategy and execution (SaaS / deep tech / industrial). - Technical writing and communication for regulated or complex audiences. - Proficiency with CRM systems and marketing automation platforms. - SEO, content strategy, and campaign management experience. - Data‑driven analysis, KPI tracking, and performance reporting. - Independent decision‑making, ownership, and strong execution mindset. - Curiosity, good judgement, and adaptive learning ability. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, Communications, Engineering, or related field. - (Optional) Relevant certifications such as HubSpot Content Marketing, Google Analytics, or similar marketing automation credentials.

Cambridge, United kingdom

Hybrid

Senior

29-01-2026